By David Adress
President, Bitochon Technologies
Responsive website design has really taken off over the past couple of years. You don’t need to look further than the increasing use of smartphones and tablets by people to access the internet. Having a responsive website ensures that your site is easily viewable on all devices, be it a large LCD TV or a small, phone screen. The website adapts automatically to the size of the screen being used. Here are 5 reasons why you should have responsive website design:
1. Consistent Look & Extended Reach
With a responsive website, you are able to provide your customers the benefit of a consistent user experience. There’s nothing more irritating to a user than poorly presented content, no matter how good the content may be. Poor presentation turns users off. A responsive site clearly defines that the site is easy to read and even more importantly, easy to interact with. It will encourage sharing and thus extend your reach.
2. Benefits Search Engine Optimization
Search engines are looking for sites that offer a good user experiences. If the search results which are detected are mobile-friendly, your ranking will improve and you can even reach the first page of Google search results for keywords relevant to your niche. Responsive design is also a key element in adaptive SEO.
3. Better UX = More Conversions
The exchange or conversion rate of your website will progress drastically as the UX improves after you convert it to a responsive design. You can actually improve your chances of conversion by close to 70% by taking this simple step. You cannot convert viewers into clients or customers if your website isn’t mobile-friendly.
4. Easier to Manage
In the past, if you wanted to cater to both mobile and desktop users, you would need to develop two or more websites, and each would need to be updated and maintained consistently. But with a responsive website, you only have one codebase, meaning that making any changes to the main site leads to the change being implemented across multiple devices, which is quick and easy, also making reporting easier.
5. Future Friendly
A responsive design will not only allow your site to be displayed amongst a wide range of devices, but also helps to future proof your website against devices that haven’t even been invented yet. This in turn gives you a greater return on your investment. By ‘devices’, it doesn’t only mean mobile devices, but the use of technology such as Smart TVs and game consoles to access the internet is becoming increasingly trendy.
As you can see, there are plenty of reasons why you should convert your website to a responsive design. It’s beneficial for you to go responsive. In fact, there is no reason for you not to go responsive.