By David Adress
President, Bitochon Technologies
If you want your business to reach a global audience then the best way to do it is to create a website and take it online. A professionally designed website can boost your company’s sales by manifesting your strategy and values to the online audience.
Your Online Presence
Your website’s status is a reflection of your business’s identity. It is like an office or shop where people come and get details on anything that you provide. It could be services or items for sale. Imagine yourself stepping into a shop that is old and dusty with unclean old items and people who look like they don’t care about you coming in. What do you think you will do? Will you buy or just turn around and leave? Chances are that you will leave without spending more than a couple of minutes there. This is the condition of a lot of websites nowadays. If you want individuals to visit you again and again then your website should be pleasant, eye-catching, useful and informative.
It is only through professional website development in New York that you will be able to make your site visible, which is extremely important for establishing your online presence. If your webpage cannot be found easily and does not come up in search results then it will be of no use.
A Professional Look
If your website has not been designed well, people will find it very difficult to navigate around the pages in search for what they’re looking for. By getting your site made by a company that provides website development in New York, your pages will load faster and will be tailored to attract your target audience. If your website is not simple to use then the whole purpose of the site is lost as users will not come again.
Experience and Technical Knowhow
New techniques in web design are emerging every now and then. More advanced functions are becoming available as technology innovates. These improve the capability, functionality and performance of websites. Designing web pages is not an easy task. This is why hiring a professional company whose specialty is web development in New York assign their most skilled employees to your project. Just knowing the basics is not enough, you need experts who understand why the stuff looks like it does. Creating a user-friendly interface for your website is something that only an experienced web developer can do.
Quality in Web Designing & Development
Professional website development firms only hire the most knowledgeable and experienced people to work for them. They bring all their skills to the table by making your website stand out in the most customized and modern way. These companies invest a lot in such professionals and they do so to stay at the top.
You may have heard, ‘content is king’. This quality content on your web pages helps cultivate a strong brand image and entice users towards your business’ services and products. If your content is full of mistakes and drab, it will make a bad impression on your visitors and they will leave and never come back. The quality of content will not only affect the effectiveness of your site but also the results of your internet marketing efforts.
Time is Money
By hiring a professional web development firm, you save a lot of your precious time and money. Website development experts can undertake all your work and because of their experience they do not take much time to complete the projects. The quicker they complete the website, the sooner can it be launched and you will see a boost in your sales.
They will give you regular updates to keep you in the loop. You will be able to see the progress and ask for any changes during the development phase. If you ask for changes after project completion then it will take longer to rectify, prolonging the development phase and costing you more money. A professional company will ensure that all your queries and doubts are cleared and the final product delivered needs no further tweaking.
Future Support and Maintenance
If you want to keep your website looking fresh and up-to-date then it will require regular maintenance. Just like any other biological or mechanical being, your website can only stay ‘alive’ and interesting to your customers if you provide it with regular fuel like new quality content, new information, new product sales and promotions. If you don’t want to lose your customers to your competition then a professional website development company can help keep your site alive and healthy.
Search Engine Optimization (SEO)
You won’t get more visitors by just creating a good looking website and posting great content, you will need good search engine optimization. This is where a professional website development company comes in. They will do the SEO for your website, offsite optimization and various on-location optimizations such as SEO for New York. This will get you a sustainable ranking among search engines.
94% of website traffic comes from search engines, which makes it necessary for your site to be ranking among the top websites. There are various SEO strategies such as, writing and submitting blogs, articles, forum submissions, advertising campaigns, link and banner exchange, social media marketing and promotion via email. SEO is the basis of internet marketing and cannot be ignored.
Don’t Hire Freelancers
Freelancers may offer quality work at lower rates but their limited experience and irregular working hours makes them not so reliable. On the other hand, a professional website development company, other than the important web development services, also offers 24/7 technical support.
You need an experienced professional to design and develop your web pages. A professional website development company can turn your current website into something completely unique or make you something entirely new if this is your first foray into the World Wide Web. They will ensure that your website is simple yet elegant looking. An expert will be aware of your specifications and needs. The website they will make for you will be able to divert traffic your way and gradually improve your company’s profits.