Bitochon had it's first booth today at the New York Business expo in Javits. Bitochon demonstrated web design, seo and it's other services to potential customers.

If your interested in getting online exposure your internet marketing plan should consist of a number of things including SEO, PPC and of course an email campaign.

One of the things that you should do is build and grow your email list. Your list is one of your valuable assets for your email marketing campaign.

You don't want to retain bad lists and practice email spamming. Your lists should be high quality and permission-based. You never want to miss the opportunity to communicate with your customers.

Here are some ideas that you should consider to keep building your email list.

What is all the noise about at Yahoo? Well some of their largest stockholders are demanding an inquest about how last week's re-election votes were cast to elect members to the Internet Company's board. There are those that claim the vote did not reflect the Investors' opposition to their Chief Executive Jerry Yang.

Why? It seems one of Yahoo's investor would like the other shareholders vote a board of directors that combines some of the current directors and some of the nominees that are currently on the slate.

Other board members are offering their opinions on the idea of a combined board. Some members agree on a mixed board and others look at it as a takeover and are launching a proxy fight. Of course in the middle of all of this is Microsoft's recent unsuccessful bid to takeover Yahoo, because they turned down their bid. Yahoo shareholder Carl Icahn is very angry about an employee severance package. The Yahoo board would like Icahn to stay out of the process and in the meantime Icahn would like to remove the entire board at the next shareholders meeting.

So what will the result be, there are nine places up for grabs. Maybe there will be five places from the existing board and four nominees to make up the nine or the current presiding board will remain. Only time will tell, so stay tuned.

.

First of all you might ask, what is it, I never heard of that? White hat SEO means that the company that is doing your SEO only works in an ethical manner with the client's best interest. Your Search Engine Professional only has a concern for your ranking. Black hat SEO on the other hand is done in a unethical manner. Which would you prefer? These terms that used on a regular basis just represent the good guys and the bad guys. When you hire an SEO professional to work to get your site ranked, you want only the best practices used and not have them deliberately do things that are deceptive. By using deceptive or prohibitive means for your SEO, they are wearing a black hat. or which they know the search engines prohibit, they're wearing a black hat. Every company should know the boundaries and stay within them.

White Hat SEO professionals do not play with deceptive means or try to play on the edge of white and black, look for a way to get away with what ever goes and makes them a lot of money, so be careful who you hire. A full service computer consulting firm, specializing not only in SEO, but also in web design, ppc internet advertising, graphics, etc.

Be successful on the Internet, make sure you hire a reputable computer consulting firm who only practice white hat methods to improve the ranking of your web design.

One of the newest things to hit the search market industry this month was Big Watah, What is that? Certainly most of us have never heard of it. This amazing thing that we never heard of began at a Search Market Expo. Big Watah is a man's brainstorm that reveals lessons to be learned by individual market firms and corporations. These lessons are the result of brand management and viral marketing strategies that turned a reputation scandal into a positive thing.

This whole thing started with liquor, imagine, someone got drunk and walla, he asked for water and Big Watah was born. Since the group of drinkers were Internet marketers, the news of their adventures were soon all over the Internet and being spoken about in the convention hall. This position is not new to many brands who have been around a long time - an embarrassing circumstance that could possibly cause damage to reputations. How many options does a company have? They can try to cover up the situation, ignore it or of course address it.

Luckily for this marketer, he and his friends were a part of the best reputation managers in town and they decided to face the situation, and of course promote the situation by calling it The Big Watah. He passed out stickers with it printed on them having them now all over the hall. His story appealed to the people with a good sense of humor, which was most of the people there.

There is a moral here for companies faced with embarrassing situations, come out in the open. Consumers appreciate your honesty and will continue to give you their confidence.

Now you might ask how this applies to SEO, well as a business owner, you want to give your confidence to a computer firm that will advise you on your web design and how to improve your website with SEO.

In March, Google acquired "Performics", a part of double click and now had divested this to Publicis Groupe, a good friend of google. Is this a conflict of interest you ask? Of course it is because Performics as a part of their work advises clients of ways to maximize themselves and be more visible on google. WOW!

In terms of revenue, Performics is the 5th largest search agency, but is still wants to have a stronger hold on all of its digital offerings. This is move is meant to help its media-buying agencies the ability to offer more clients a wider scale for digital ad placements. The company has begin to work on ad-exchange strategies, and train its staff better in digital technologies to keep them more up to date, has it helped? Does their staff have training in the need for a viable web design. One with a good ranking that is constantly worked on by an experienced computer-consulting firm.

They would like to develop a simple means of how companies can purchase Web and mobile ads. Again keep in mind these ads are of no value if the landing page is not a part of a well designed website with easy navigation. Internet giants such as Google, Yahoo, AOL and Microsoft are all a part of this.

Owning Performics had put Google in a very uncomfortable position because providing search engine marketing (SEM) and search engine optimization (SEO) services is like a conflict of interest. SEO and SEM firms, have the main goal of improving Web sites' search-engine rankings and running effective search-engine ad campaigns. Google had no comment on this happening.

One of the original successful search marketing printed magazines now has new owners. Through a recent acquisition iNet Interactive will be publishing and continuing with the success of the previous owners.

The magazine, Search Marketing Standard, first began sometime in 2006 and was backed by many supporters. INet;s Interactive's Director of Marketing has in the past been writing for Search Marketing Standard from the start and now he owns the publication.

Don't expect much to be changing, the staff will be the same as well as the advisors and of course the same principles will stay in place. Only the management will change.

We at Bitochon wish the best of luck and success to the new crew. Congratulations!

All conferences usually offer us the best takeaways of information that very often come from the experiences the speakers share with each of the visitors to their booths. All of their success, failures and the changes they would make the next time are a part of their speeches. Shared experiences can be one of our best education sources.

However, on the other side of the stick, some exhibiters at the conferences feel the thousands of dollars they spend on the booth that allows them to share is wasted and worthless. Ever wonder why? What are they doing different from those that gain clients? Do they not dress well, present themselves as successful, or are they presenting useless information? That is something to think about!

Slowly but surely we in the industry are learning the lessons about what works and what doesn't work at these conferences the same way we are learning what works and what doesn't work on a website. A good web design and an experienced SEO firm on your team is your best bet for possible success. After all the end result is what counts!