When Landing on the Moon....

When a visitor arrives at your website a subconscious decision takes place in some part of his brain. Is this website worth my time or should I continue on elsewhere? The key to convincing your browsers to remain on your website is designing a fantastic landing page. As quoted from Online Marketing Inside Out " Landing pages are your money pages. They're one of the strongest tools you have to convert visitors into customers."

The essential factor is that your landing page should focus on your main objective. If you sell dental care items, promote your products. If you are an ezine publisher your landing page should focus on obtaining visitor contact information. An insurance company's banner should proclaim, "free quote in minutes!" The point is not to distract your visitor before he decides to look elsewhere. You've got to grab his attention in the first moments.

When designing your page you need to create a page that makes it easy to complete the action. The easier you make your sign up or conversion process the more profits you'll incur. The path to converting should be smooth, easy and with no frustrating unnecessary forms to fill or you'll definitely lose potential consumers. Design large, easy to notice buttons for 'checkout,' 'submit,'or 'sign me ups.' The free trial you offer should be designed in bold bright letters to entice the visitor's interest. Many times inserting arrows on your page to direct visitor attention where you want it, is very effective.( I always fall for those!)

Though we are constantly mentioning the importance of proper spelling and grammar, we will stress it again. A landing page with spelling mistakes or a real noticeable funny wording choice is a real quick way for visitors to decide, "this website is not for me." People are always wary when visiting a site for the first time, whether the site is trustworthy or just a scam. No one really wants to trust a shady site with their personal or credit card information.

And of course, consistently test and retest your pages to ensure that no coding has been disrupted and that the navigation is still working smoothly. You can never be too fine-tuned!