The past couple of years mobile internet usage has seen a dramatic increase as more and more people are browsing the web via mobile devices. While the PC won't become extinct, mobile usage is only going to escalate. Chances are that when someone visits your website it will first be via a mobile device. It is thereby essential for all web developers to design their website to be mobile friendly, or risk losing visitors to competitors.

Especially when optimizing for smaller screens be sure to design with compelling headlines to attract reader attention at a glance. Additionally don't load up your page with too many images which can confuse or overwhelm your reader. It's also important to leave significant whitespace because when viewing from a 4 inch screen and especially if on a moving vehicle is necessary to impart a clean and appealing look. A crowded screen will send your visitor packing most probably not to return! Some developers opt to create a completely separate website for mobile users. When a mobile user visits the site they are automatically redirected to the mobile friendly version. The only con of this method is the need to maintain two websites which can be quite a hassle.

Hands down the best way the best way to implement a mobile site is by using responsive web design , in which the lay out 'responds' in accordance with the visitor's computer screen resolution, and reformats itself! So for example if you are using a Smartphone or any handheld device you will view the same content (albeit a different layout) as if you were using your desktop computer. There is no need to maintain a second set of content because your content is reformatting itself appropriately. You can also choose to emphasize different content features depending on the chosen screen size. So for example you can format the contact info on a mobile device to appear more prominently as opposed to a desktop computer where you want to display your products to sell themselves. Definitely a one size fits all option!

And for those who are not yet ready to dispose of their desktop design, yet want the mobile friendly option, you can opt for hybrid design. Simply put this means to combine the best features of a website, social media and a blog to create a lighter, cheaper, and easy to maintain website. The hybrid version usually means that visitors can get most of the available content from the app but necessitates a visit to the actual website for specific features. It's very compatible with mobile devices; attractive on both PCs and mobile devices alike. It's a great way to give the user a little taste of what you have to offer without overloading the senses.

There are many exciting and creative ideas around about mobile optimization. Above we touched on a few though there are many, many more. You can choose the method that suits you best, as long as you have a plan, as it is a crucial component on the ladder to success in today's web industry.