Though there are many facets to website development, there are three main points that you need to focus on when developing a website. They are: the building of the website, promoting the website, and updating website content.

When designing a website you want to develop a website that is appealing to users, easily navigable, engaging, and will encourage repeated visits. Though it may seem tempting to rush through the design process and get your website up and running, in the long run you will regret it. Take the time out to choose a layout that will work best for your company. Different designs are more suitable depending on your line of business. Take the time to collect intriguing content that will attract your visitors. Always have more information available than you need so you can constantly refresh and update your website, even in the beginning.

When it comes time to advertise and promote your website there are many ways to do this. Website promotion is not a one-time task; in this competitive world it's a constant process. A great way to encourage website promotion is by linking to other relevant websites. The pages you link to must have relative content to yours or risk search engine penalization. There are numerous other great ways to promote a website, from blogging to advertising; it's a good idea to try out a couple and see what works best for you. After a while you should be able to recognize which promotional strategies are most effective for you and focus more on those.

In order to keep your visitors intrigued it is important to constantly update your site with unique and exciting content. Updating your links is essential too. You've got to keep up with the times and with what gets people engaged in order to encourage repeat visitors, new visitors and visitor conversions.

Website development is a constant process. From its initial construction and compiling of information to updating content and developing and maintaining relationships it's a process that is ongoing. The more effort you exert into the right places, the more opportunities for success you will meet. A successful website can't run on its own, its needs the constant development to keep it fresh and exciting!