One of the newest things to hit the search market industry this month was Big Watah, What is that? Certainly most of us have never heard of it. This amazing thing that we never heard of began at a Search Market Expo. Big Watah is a man's brainstorm that reveals lessons to be learned by individual market firms and corporations. These lessons are the result of brand management and viral marketing strategies that turned a reputation scandal into a positive thing.

This whole thing started with liquor, imagine, someone got drunk and walla, he asked for water and Big Watah was born. Since the group of drinkers were Internet marketers, the news of their adventures were soon all over the Internet and being spoken about in the convention hall. This position is not new to many brands who have been around a long time - an embarrassing circumstance that could possibly cause damage to reputations. How many options does a company have? They can try to cover up the situation, ignore it or of course address it.

Luckily for this marketer, he and his friends were a part of the best reputation managers in town and they decided to face the situation, and of course promote the situation by calling it The Big Watah. He passed out stickers with it printed on them having them now all over the hall. His story appealed to the people with a good sense of humor, which was most of the people there.

There is a moral here for companies faced with embarrassing situations, come out in the open. Consumers appreciate your honesty and will continue to give you their confidence.

Now you might ask how this applies to SEO, well as a business owner, you want to give your confidence to a computer firm that will advise you on your web design and how to improve your website with SEO.

One of the original successful search marketing printed magazines now has new owners. Through a recent acquisition iNet Interactive will be publishing and continuing with the success of the previous owners.

The magazine, Search Marketing Standard, first began sometime in 2006 and was backed by many supporters. INet;s Interactive's Director of Marketing has in the past been writing for Search Marketing Standard from the start and now he owns the publication.

Don't expect much to be changing, the staff will be the same as well as the advisors and of course the same principles will stay in place. Only the management will change.

We at Bitochon wish the best of luck and success to the new crew. Congratulations!

All conferences usually offer us the best takeaways of information that very often come from the experiences the speakers share with each of the visitors to their booths. All of their success, failures and the changes they would make the next time are a part of their speeches. Shared experiences can be one of our best education sources.

However, on the other side of the stick, some exhibiters at the conferences feel the thousands of dollars they spend on the booth that allows them to share is wasted and worthless. Ever wonder why? What are they doing different from those that gain clients? Do they not dress well, present themselves as successful, or are they presenting useless information? That is something to think about!

Slowly but surely we in the industry are learning the lessons about what works and what doesn't work at these conferences the same way we are learning what works and what doesn't work on a website. A good web design and an experienced SEO firm on your team is your best bet for possible success. After all the end result is what counts!

Microsoft will be launching a new browser called Internet Explorer version 8. The new browser is suppose to have many improvements over the old browsers. A few noticeable enhancements include:

WebSlices This new feature will allow the user to monitor specific information on websites. As an example: Suppose you want to only view information on one of bitochon.com website.

Enhanced Tabs The new browser will group similar tabs from the same website in the same color.

InPrivate Browsing You can now search in private. No longer will yo have to clear out your history and cookies. InPrivate mode won't save that data.

Enhanced Search The search feature now includes an auto suggest mode.

Accelerators Users can highlight text/images using the mouse and forward.

Microsoft claims that the new browser will make surfing the web even safer and protect you against certain attacks (Phising, Etc..)

Internet Explorer 8 also includes powerful design tools to analyse and test source text, CSS files and JavaScripts.

You can see more features of Internet Explorer 8 by visiting the Microsoft website.

In summary, Internet Explorer 8 is better, and may temp users to come back from firefox.