Maximizing Pay Per Click

For those of you running an online business, Pay Per Click (PPC) is a wonderful advertising tool. Search engines such as Google, Yahoo, Bing, etc. provide listings for specific products based on bids. You bid on a keyword, for example: You're in the ski equipment business, you bid .10 on the word 'skis'. Chances are the highest bidder for 'skis', taking into account relevance and quality score , will be found at the top of the listing for 'skis'. Second place will go to the second to highest bid and so on. You only pay when a browser clicks on your listing and is redirected to your site. There is no cost to be listed, you only pay per clicks, hence the term, PAY PER CLICK.

The advantage to PPC is the quick traffic increase. If you're willing to spend more, you will be listed on top and prospective buyers will see you first! If you're ads are well-written and browsers are searching for the keywords you bid on, you will get clicks as soon as your ad is posted. Many times you can luck out with your choice of keywords. If you are marketing a product and you are focusing on something that's not a common keyword, for example interjecting a brand name, 'FlyAway Skis', the bid amount won't be high and you will get top placement for that listing for a quarter of the price!

In addition Pay Per Click is extremely flexible. If for some reason you notice a change in browser behavior you can adjust your keywords accordingly, unlike search engine marketing or regular advertisements where you wouldn't notice a change until weeks, perhaps months later.

You do need to beware though of getting caught up in a bidding war over keywords. Trying to be the top listing for a popular keyword might cause you to spend way more than your potential profits.

A wonderful way to avoid this and to get the maximum out of what PPC can offer for you is by hiring a professional PPC management company to manage your PPC campaign.

There are a few important points to focus on to really maximize you results: One of the main things is KEYWORDS. When operating an online business , running a few thousand keywords is not uncommon. When you take into account the variety of products and brands you are marketing, only by running thousands of keywords are you really taking full advantage of this focused advertising tool.

You must track your conversions in order to stay on budget. A conversion is any time a visitor to your site takes an action that benefits you. For example, completing a purchase, registering for email updates, completing a sales inquiry form, etc. If there is no benefit to you if a visitor visits your site without completing a purchase, PPC might not be for you.

Analyzing buying patterns to see when the visitors to the site are buyers as opposed to browsers with no intention to buy is an important factor. Having people just randomly visiting your site without a focus is not always beneficial to you. You're paying for their clicks and they're not really focusing on your site and what you have to offer. It might be worthwhile to analyze the sales activities over a couple of months to see when you reap the most profits.

The overall point to keep in mind is to focus. Pay per click should be dealt with as you would any other type of paid advertising. Make sure to have clear, short term goals in mind, and don't get carried away with the clicks.

The Latest in Internet Advertising

Advertising is a great way to let people know about the product/service you offer and the various benefits that come along with it. It's a great way to spread awareness of your product. Online advertising reaches millions of people in a short amount of time. Aside from the standard advertisement, usually a headline with words, sometimes an image or two, there is an extremely popular way of Internet advertising.

Pay per click (PPC) is an Internet advertising system for websites, in which advertisers pay their host only when their ad is clicked on. Search engines such as Google or Yahoo provide keyword listings on a per-bid basis. Advertisers place a bid on the keywords they would like to be categorized under. The advertiser with the highest bid is ranked number one in these 'paid' listings. The paid listings are displayed above and to the right side of the regular rankings. When a viewer clicks on your listing, he is directed to your website. You are then charged the amount you had bid. For example, f you bid $.20 on 'master bedroom furniture' and that was the highest bid, you will be listed on the top. If 80 people click on your listing than you will be charged $16.00 by the PPC service or search engine.

The plus side of PPC is that it can generate a flow of traffic immediately. In addition, it is a relatively simple way of advertising with fantastic results. On the other hand, PPC can be extremely expensive, so it is important to have it set up correctly. Customizing a pay per click campaign with the aid of an SEO Professional is by far the best approach.

Undoubtedly the ability of PPC to test is one of its best features. There are many ways and various tools in the variety of PPC services that allow PPC advertisers to test almost every part of their account.

Split-testing is a way of measuring various ads, different layouts, and landing pages against each other to figure out which ones rate better and will improve your overall return on investment. Split-testing can be used to figure out which ad texts will bring in the highest number of clicks. There are two kinds of split-testing:

A/B Split-testing is a very simple method. You simply choose an ad that you currently have from any of the search engines that you advertise on. Then, you change just one word in the content, or an offer that is posted in the ad or in the general description to create a new ad. Then you post both advertisements, the first one and the improvised one. After a couple of days or weeks, depending on your site traffic, you should have enough data to figure out which ad/offer is more attractive to people. It is called A/B simply because we are comparing the results of page A against Page B.

Many times when you have just one ad posted, it's hard to tell if it's working and which part of the ad is the key to increasing sales. Split-testing is the solution because by creating the same ad with a slight change, you can track which ad has a better response.

Once you've discovered which is the more popular version, discard the other one and try it again. This time though, change something else, maybe even rephrase the wording.

There is another, more complicated type of split-testing, called multivariate split testing. It is a split test where more than two variables are being changed. A/B split tests only test one page against another, a multi-variable test is able to test any amount of combinations. For example, you could try a number of different headlines, different images, offers, or opening paragraphs. It's up to you!

The process works by placing different test blocks into your landing page. If, for example, you are experimenting with different headlines, you would have them set up in your split testing system and you would have a code in your landing page HTML which would randomly select different headlines. Your system would then test out each one to see which has the best results. The system would do this with all the various elements available until it comes up with which combination converts best. Its a more complex system, but there is software available to process it for you. Obviously, the more elements you are testing at once, the longer it will take to get an overall result so it may still be wiser to limit the amount of test variables.

Split-testing is greatly significant to the development of your website to constantly try to enhance and improve. This makes it a more viewer-friendly website and can cause an increase in the overall click-to-action conversion rate, which is the best way to raise your sales and profit (while still maintaining the same advertising expenses!)

Is PPC really worth it?

We do alot of pay per click management for our clients on a number of different websites belonging to different industries. The number one question that I get from clients is "Is PPC (Pay Per Click) advertising really worth it?". Am I getting a real return on my investment for the amount of PPC campaigns cost me.

PPC is worth it is done the correct way. Alot of people create a campaign on Google Adwords, throw up a few campaigns, select a bunch of keywords and then blow hundreds of thousands of dollars in no time. Their ROI is off the charts, they get frustrated and never again attempt to do "pay per click" for their website. Also, since most users are inexperienced they usally give up by now since they are not doing SEO and then the website dies. It goes to that "information superhighway" in the sky where great ideas for websites die.

Marketing and especially internet marketing is tricky. You have to be patient and try different things and you can't just give up. You need to have the time to properly manage your PPC account. You need to be watching campaigns, adjusting bids, trying different ads, watch your logs and a slew of other things that go into PPC management.

You also need to test different PPC campaigns. You may be spending thousands of dollars on Google a month and it may not even be the right engine for your website business. You should always look to hire a professional and especially someone who is certified to manage your accounts. They should always give you the flexibility to monitor their campaigns.

PPC is one of the fastest ways to get your website some exposure and can be a great tool in your internet marketing arsenal.

PPC (Pay Per Click) Internet Advertising At It's Best

In today's Internet world there are many search engines in addition to the large known ones that we hear about every day. At one time advertisers thought only those like Google and Yahoo and of course MSN were the only places to go to for Internet advertising if you wanted to receive the most visitors to your website. As time marches on more and more smaller search engines appear visible for advertising use.

The other thing that is often overlooked is the fact that certain search engines may not be the right ones for your business. Most people do ad campaigns on google because they hear it's the most popular. They spend thousands of dollars only to blow their whole ad budget without any conversions and never realize that it may not be the right PPC for them. A perfect example: We had a client who spent three thousand per month on PPC and we realized that they did a whole lot better on MSN.

Don't think just because a search engine is not as well known as the larger ones, that they are not useful or not visited. An example of a smaller search engine is Ad Brite.com boasting more than 3 million impressions a day on over 86 thousand sites. That is nothing to sneeze at. At Ad Brite and other smaller search engines, you can also manage your ad campaign, target your location and countries by way of keywords, or categories. Their and ad campaigns also support Text Ads, Banners, Full-page ads, BritePic, and Inline ads. There are many well-known business advertising at Ad Brite and other smaller search engines and that list would contain names familiar to you. These businesses are currently enjoying success with their PPC ad campaigns.

Many businesses do not realize the fact that in today business world they need the Internet as a means of advertising to help bring in revenue to allow their business to grow. Once a web design is created and becomes live, the next step is SEO (Search Engine Optimization in conjunction with PPC (Pay Per Click) to bring more visitors and therefore more business growth.