Optimizing for Natural Searchers

You've got all the appropriate features in place. Your design is eye catching, SEO keywords installed, navigation has been checked countless times to ensure a smooth ride, shopping cart successfully set up, and you are anticipating throngs of eager customers. Months go by and while you are definitely selling, the numbers are not nearly what you had hoped for. Believe it or not it may just need a little tweaking to engage your natural searchers and encourage them to convert and return.

A direct visitor is a person who wants to view your site be it for its information, products, services, etc. He then types in your website domain name in the search toolbar and voila he is redirected to your main landing page. Hopefully from there on he will find what he needs (and a couple of extras he didn't think he needed!) and he will head to checkout. On the other hand a natural searcher is one who has chosen your website out of the list the search engine has compiled for him after he typed in his chosen words. If you are included in the list, congratulations on great SEO, but in order to fully reap the benefits your website has to be geared to handle all these visitors too. Because any of your website pages can be brought up in a search engine list and act as a landing page to a random visitor they all need to be equipped with similar landing page features.

One idea is to focus on your call to actions. Each page should feature some sort of call to action. Obviously on product pages you will have add to cart or purchase now options to encourage things along but how about on your content or product information pages? You can definitely insert some subtle or not so subtle messages to encourage conversions. Your content pages will most probably attract customers who may not have otherwise visited your site except for the valuable information you relay. You can insert a one liner, for more useful tips such as these sign up for our monthly newsletter, or to see the products depicted in this articles scroll further, any message that compels your visitor to see or do more is a necessary asset to your page. You may want to try something on your customer support page. Though usually your direct visitors are the ones visiting the page there is definitely high possibility that you may get some searchers. So design accordingly and insert some advertorial content and images about your hottest item or newest debut.

If your website is targeting two separate audiences such as consumers and other businesses it's probable that you will have a little audience confusion. A great way to combat this is by using different keywords to target each audience. A confused visitor is as good as gone! Because each page needs to serve its purpose as a landing page its important that you offer the option to select the appropriate audience type. You will able to see from the analytics of your natural search if a lot of searchers are not landing where you expected them to.

Well optimized pages will hopefully drive a more relevant audience so that majority of your visitors are within the realm of your targeted audience. Regardless, many times your SEO needs the assistance of conversion rate optimization. It's much more effective to convert natural search browsers than to try to encourage non-converting viewers to visit. It's also more pleasant for your visitors to have reached a site relevant to their needs.

Implementing any of the above mentioned reasons will be effective in increasing conversions from natural searchers. Once your website is optimized for direct and natural searchers alike you will be that much closer to success.

More About SEO

Search engine optimization is an integral part of any marketing campaign. I emphasize the word 'part' because the days of using SEO as a marketing means on its own is over. You can no longer only rely on the proper keywords and a couple of well placed links to generate the influx of traffic you need to make your website successful.

What is the best content for SEO? The optimal content for SEO is content with a purpose. You need to describe present information, show a call to action and use regular customer language. It's extremely beneficial to utilize keyword research to get the in on what your customers want and how. Information that customers want to know such as: How to use the product? How to assemble? What colors does it come in? Customer reviews, etc. Your keyword research can all be translated into data which can act as the blueprint when optimizing your site's design, layout, or architecture.

At the core of your SEO are your keywords. These are the ever so important words that will unite searchers and website developers. When you create your textual content, it should be composed first with the visitors in mind and then optimized otherwise you'll run the risk of having optimized content with no customer value! People are using search toolbars much more frequently, pretty much as often as a random question or idea surfaces in their mind! Any part of your website that is open to the public needs to be optimized for organic search. Be it your website design , the architecture, the content and everything else that goes into the creation of a website. It's time to embrace the idea that content is not the only valuable player in the SEO game and to design our sites to reflect this idea and maximize the potential it holds for us.

Random burst of optimization when you feel a competition increase is not going to do it. Your SEO needs to be incorporated in all levels of your website to drive relevant traffic. Each campaign you embark on, each marketing technique you choose, each effort to redesign your website needs to be done with SEO at the forefront. You need to be optimizing on all levels to properly reach out to the myriads of people able to benefit from what you have to offer.

8 Tips on Choosing the Right SEO Agency for You

When it comes to choosing the right SEO agency for your campaign the decision may seem overwhelming. With the tips we suggest, hopefully the process will seem a bit less daunting and will guide you in your ultimate decision.

1.The first thing to look into is experience. How many years has the agency been practicing? Have they done many campaigns over the years? Are they a company focusing exclusively on SEO or on other aspects of Internet marketing as well?

2. Investigate the business ethics. With what means do they go about their campaign? You want a strictly law abiding agency, an agency who follow the rules Google sets down and doesn't try any tricks, no matter how fool-proof they seem.

3. Inquire about past clients. Sniff out any hesitations in handing over the information on past jobs to rule out any fabricated success stories. Check the agency's past work and look for signs of any funny or not professional business, such as over-stuffing of keywords or over abundance of linking. Ask the references detailed questions about the work done, the successes or failures, and their overall impression of the agency in question. Don't be too shy to ask the important questions!

4. Though the agency may not be willing to divulge too much about what they feel needs to be improved on your site until a contract is signed, inquire about the strategy they would implement and ask for a quick overview of how they would reconstruct your site.

5. Another point to consider is location. There is no black or white answer as to whether an agency located closer is the agency for you. You need to weigh the pros and cons of all agencies in question and come up with a decision that's right for you. If an agency located farther away seems better for your website then you will just make do with more phone calls and emailing as opposed to in-office consultations. It's just a point to take into account but not something to base a decision on.

6. Another thing to look into will be the cost of the services. Find out what the cost includes to be sure there are no hidden fees or you will be shelling out way more than you bargained for. Again cost may not necessarily be a determining factor but it is a factor that needs consideration.

7. You also need to be on the same page as the agency in terms of goals and successes. Discuss the goals before hand to be sure that you are happy with the goals they have instated. You want the campaign to be successful on their part and in your eyes too!

8. Discuss a timeline. Start and end dates. Set attainable goals and at which point you would like what to be completed. Setting up a time frame works well on both ends because it gives the agency something concrete to work with and it helps you to know when to expect what.

Though these ideas are just a brief overview of what to expect when researching prospective SEO agencies, they do touch on most of the important points. Of course you may have to modify some depending on the circumstances but in general these are the main points to consider. Good luck!

Build it Up

One great way to improve your SEO is through link building. As with most proper SEO tactics, you need hard work and effort to really get the ranking you want. There aren't really any shortcuts, just plain old hard work will be what gets you to the top. Do your homework and research which sites you would like to link to and which sites you have a chance of linking to. Different links are valued differently, and you want the best value for your link! Many times large sites will only offer links for a fee. Figure out what you can offer to the sits that link to yours in exchange for the link. Analyze what makes your link request unique and build on that. If you have quality content available you can suggest that in exchange or offer an exclusive discount or promotional effort.

Additionally, consistency is the key. You need a steady base of links in order for the search engines to be sure of your credibility. Obtaining a large number of links over a short period of time and then nothing for awhile looks a little suspicious and will cause the search engines to question further. It's not worth it to trick the search engines by joining link systems or buying links, rather try for one link at a time, acquired in 'white' way.

The most effective way of acquiring link is by requesting one! You can communicate via email, phone or utilize your social media contacts. Creating some sort of contact with a prospective linker is much more effective than a cold email, out of the blue. Create a connection and then request the link.

Beware of scammers. If something sounds too good to be true, it probably is! Stay away from companies promising quick and easy gains and any shortcut you take will probably backfire on you in the long run.

As with all SEO tactics slow and steady wins the race. Be patient, research carefully and let time and effort build your website. And when needed, contact an SEO company to help you iron out the details!

Negative SEO

You're having a rough day. It's raining, you missed the train, your coffee shop was out of your favorite coffee and your croissant was under-baked, boss yelled at you and coworker called in sick... you get the picture and it's only 9:30! As your day progresses your mood steadily worsens. Not one to keep your emotions to yourself on a whim you post a slightly negative review on the coffee shops' website (just to vent a little...) What ramifications does your comment have on the coffee shop's SEO ?

Good old Google is getting smarter with age and the search engine methods for determining user reviews is getting more sophisticated. It's not enough for a search engine to know just the literal meanings of words; so many words have multiple meaning and depending on their contexts can be positive or negative. When discussing a compact sleeping tent that folds up small, you are writing a great review, however a post about a ritzy restaurant that's portions were too small to be satisfying, is most definitely quite negative. Additionally there are many people who walk around with major chips on their shoulders about anything and everything is it fair that their negative attitude towards life should be negatively impacting hard-working businesses?

The study of stylometry can greatly improve the Google analysis by determining based on the words whether the person is telling the truth or even whether he is of sound mind. If unfortunately a depressed individual is writing then no credence will be given to his review.

Obviously as with most Google algorithms we are in the dark about how much Google uses this system to determine ranking. Even if in general Google isn't using this method often, we do know that at least for local search they are. A positive citation on a localized business can greatly improve its ranking in search results for its specialty even if its a couple of miles out of search range.

We know that there are two ways to improve your business, work hard or step on your competition. As upright citizens we usually opt for the former. So any uncomplimentary comments you have, save it for your personal notebook, don't take the chance and ruin someone else's opportunities because you weren't satisfied.

Decreasing the Bouncing

We've discussed the meaning of bounce rate and how it affects our sites in a previous article, so now I'd like to focus on how to improve your bounce rate. Improving your bounce rate translates as decreasing the number of bounces (as opposed to the standard definition of improvement which usually refers to an increase!) A decrease in bounce rate means that fewer people are arriving at one page on your site ad leaving without perusing additional pages.

It is essential for the success of your website that the focus of your website is displayed clearly and easy to read. If you sell lawn care equipment make sure that information is placed in a prominent area, such as the top or center of your page. Don't make it too difficult for visitors to figure out what you are specializing in or you'll risk them leaving altogether.

Figure out your target audience. Continuing our previous example, as a lawn care equipment company you need to focus on finding visitors who are INTERESTED in lawn car. In many societies this would apply to males over the age of thirty. Once you've figured out that you want to target males ages thirty and older, focus on creating contacts with the people in the preferred age category. This definitely does not exclude establishing relationships with other age groups and genders at all, it's just a good way to concentrate efforts where they are most likely to reap the best benefits for you.

Depending on which advertising method you are using to attract visitors to your site, be it banner ads or promotional text, utilize your advertisemnt to provide insight to the viewers about what to expect when they arrive at your site. Don't advertise with 'hidden messages' or use phrases that allude to something you don't provide as a means to get customers. The viewer might arrive at your site to find it's not at all what was expected and simply leave! So use your advertisemnt method to attract the audience that may actually result in conversions by designing aids that actually depict what you're all about.

It's a great idea to use any of the analyzing programs such as Google Analytics to figure out which pages have a higher bounce rate and get to the root of what is causing the problem. It may just be a faulty link, or need a little content rewording, or font resizing. By focusing on an audience more likely to show an interest in your company, designing accurately informative ads and analyzing the cause of the bouncing you can really give your company the chance it deserves!

Spelling Bee

Spelling Bee

In today day and age with texting and email unfortunately taking the place of good old letter writing and telephone conversations, spelling and grammar may seem pushed to the side. Or are they? Can a lack of correct spelling or poor sentence infrastructure negatively impact a site's SEO? If we look into the subject a bit it seems that the answer is yes. Research has shown that misspelled words can lead to failed conversions. In one instance an ecommmerce company had misspelled one prominent keywords and once it was corrected conversion jumped by 80 percent!

A sentence that is not grammatically correct might pose a problem to the search engines which can lead to poor ranking. In order not too sound silly and to keep our pages ranking nicely it's a good idea aside to engage in monthly page performance reviews. This will enable you to review your top and bottom performing pages each month, to check for spelling mistakes,poor grammar, or any other site navigation issues.

Additionally a poor standard of English is a sure-fire way to lose some customers. Proper spelling is essential to a site's success. Misuse of language in any way is bound to lead to lost credibility in the eyes of your viewers. If your credibility drops this will definitely negatively impact your conversion rate.

Conspicuous spelling mistakes may greatly increase your bounce rate, for if someone arrives and notices a glaring error he may presume that a lack of proper spelling means a lack of trustworthiness. Sometimes if a customer sees a site which is not properly spell checked , he can assume that this carelessness may manifest itself in the actual business too. While this may not be true, we wouldn't even want our customers harboring such thought towards our business!

So if like many other Americans, grammar was not one of the top 5 favorite subjects, either grab a high school grammar book for a quick review (and make your mom proud!) or avail yourself of the many grammar websites for people just like you! After all poor grammar doesn't mean you don't have a great product!

Organic SEO

One of the greatest benefit of organic SEO ( no we're not talking about some new health product!) is ranking by search engines and ranking for a long time, without paying for it! It is definitely possible for any website to rank high by a search engine no matter the content, if they are willing to pay for it. But lets talk about creating a site with such relevant content, where the search engines love the site and others are linking to the site, without the developer paying any money for it! Organic (natural) SEO will keep your site ranking on the search engines because your website is giving the search engines what they want, relevant content.

A webmaster who is constantly adding relevant content to his site shows that he cares for his business and that he is running a trustworthy site. Compose good, relevant content discussing your products or goods, enumerate the benefits and qualities you have to offer, even have some write ups from satisfied customers, all these help you achieve organic optimization. You need to put thought into what your writing and how your doing it. Randomly inserting key words or phrases may look like it's getting good results but many times sites get themselves blacklisted by dong this. Additionally it becomes very hard to keep up with competitors this way.

Having good content makes other sites want to link to yours. I would suggest this venue as opposed to just trading links with other sites because link trading won't really achieve what you want; trading links may result in a drop in ranks by the search engines.

Taking the time to write up quality content on what your site is about and showing what you have to offer, or hiring an experienced SEO company to optimize for you, just seems like a win-win situation!

Social Media Overkill?

Almost everyone today has a facebook and twitter account as part of the SEO strategy. Its the thing to do. We all know its part of "Social Media". But let me ask you a crazy question. Do you think anyone really has time to join everyone's facebook or twitter account. At what point do we say enough? There has to be a breaking point in which its just not a good marketing point anymore. Did you ever hear the saying "if everything is an emergency, than nothing is". Do I really need the facebook link of every person I interact or do business with? Am I collecting everyone's business card? Do I need the tweets of the 100 businesses that I do business with? I guess until I can answer that question we still need to make it a part of our overall internet strategy.

What is SEO?

What is SEO? Who is it for?

Search engine optimization (SEO) is a means of improving the visibility of a website or a web page in search engines. It improves the natural or unpaid searches by Internet visitors by hopefully moving the placement of the website or web page. The higher the site appears on the page and the more frequently a site appears in keyword search results, the more results, by way of visitors from different search engines, it will receive. Often viewings of any given website gives presence to the site.

SEO (Search Engine Optimization) is a means of Internet Marketing as it takes into consideration how search engines operate and what Internet Visitors are searching for. This is another way to promote your web design and assist your business to grow, whether it is a store front or an Internet Business.

Search Engine Optimization can be done alone or as a part of a broader Internet Marketing campaign by way of Pay Per Click as an example. SEO very often requires changes to your site content and some of these changes can be incorporated with a change in your web design. A web design should always be user friendly and easy to navigate.

Is SEO for your business? All business can benefit from SEO, after all if your site is lost in space, how can visitors find you and purchase your products or read your information.

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