When Having Just a Website Isn’t Enough

Imagine looking for a company on a search engine and you found out that they are not located nor mentioned anywhere online, you will probably forget about the business and look for other alternative companies. The time has changed, everyone seemed to rely on checking stores online first and then visiting the actual stores. For some, having a website is just a matter of writing little details about the company and voila! You get to compete with other businesses who also have a web page. Truth be told, it isn't as simple as this. You have to be wise and to put into consideration a lot of things in order to come up with a user-friendly, interactive, and competent website. A website is not just composed of words or simple codes. It comprises a lot of things from the graphic design, interface design, codes, and search engine optimization. If you want you want to have a website that stand-out, you should be familiar with these things in order to come up with an informative and user-friendly page. Here are a couple of insights and ideas to consider to have the best website:

Consider your Homepage and make sure that its contents can load even with a slow internet connection. Homepage is important as it will often speak of the whole idea and concept of your website. Include images that uses a lighter format and make sure that it speaks to your target audience personally. Communicate what you want to say to the audience clearly, an overview for the whole website is usually written on this page.

Your Interface Design should be easy to maneuver as well. When your target visitors are not familiar with the whole website-craze, you should make a design that can be navigated easily. Pop-up windows are advisable as the user can easily access the page that they came from and they can just return to it whenever they want. However, pop-up windows should be controlled and advertisements should be organized in a way that users can still have a feel and experience with the website.

Proper website organization is key to easier website navigation and your website should be arranged accordingly so that visitors will know where they are and where they should go next. On some websites, they put a map for the guests to refer to. On some cases however, a map is no longer necessary as long as everything is placed according to its necessity. A navigation bar is great for starters so that guests can just click the tab and they are directly navigated to the section they want. There is no rule in website organization or flow but if you want to entice your guests to keep browsing, you should have an interface that is friendly to everyone.

With all the details necessary for an excellent website, it is still important to keep everything SIMPLE. Simplicity is key in order to connect to the visitors, even your words and posts should be simple. You should also be consistent with your posts, website maintenance is necessary as information changes faster these days. You should keep your website up to date and an easier way of doing so will be placing a link or a side bar that features your social media sites such as Facebook, Instagram, and Twitter.

Website is an asset for a business as it will advertise and inform a specific audience. It has become one of the easiest and most used platform of advertising and marketing. This asset however will become a liability if one will not maintain and make sure that it is serving its purpose to its audience. Consistency is key and so as wisdom in knowing how to attract and sustain guests to visit your website.

A Look Into the Mind of a Creepy Crawly

Once you have a website created you want to improve your ranking and start traffic moving in your direction. How to go about that? Starting from the bottom up and optimizing your whole website is a much smarter solution than just sticking in a few popular keywords in random places. You need to start from the bottom to create a page that will score good by the search engines. There are a couple of key elements a search engine spider will take into account when evaluating your page/site.

Creating a title and headings for your page, when done correctly can add a lot to your scoring. Compose a title with up to five keywords, that contains relevance to your site, not just words like "Home Page" or "Page 1". Titles are crucial in your scoring so why waste it? A heading is viewed as an important point on your page so additional weight is given to the words found in them. Try to place keywords inside.

A spider will assume that words placed higher up on a page are more important to your site so they will weigh those more. So don't shift important keywords too low down. Content is judged the same way. If your page seems too long and important content is too far down to get the proper evaluation, maybe split your page into multiple pages to give all your content a fair chance!

Sites that link to yours are taken into account too. The amount and quality of sites linked to yours ( PageRank ) and the relevance to the pages that are linking too are all checked into and scored accordingly. The relevance of the anchor text (for inbound links, where applicable) from the referring site is also measured. A spider will also keep track of the visitors to your site and the links they follow, if they look satisfied,etc. The more links followed for a specific search the more relevant the link is deemed. A search engine likes to see an updated, taken care of site. New or recently modified content is given superiority and rewarded as such.

Lastly, but not leastly, keep on eye on your codes. A website , properly structured with proper coding is assumed to have better quality so the spider may give higher placement!

There are a couple of things that may harm a page's ranking, so be sure to steer clear! A page with broken links will automatically get a lower scoring for their keywords because a search engine won't view it as a page with fresh content. In addition any attempt to fool a spider like invisible content, irrelevant keywords (just to draw extra traffic), etc is a big No No. Use of these tricks can cause a search engine to ban a site if they catch on. Try not to bring extra negative attention to yourself from the search engines by over submitting your site. It will likely cause them to place a ban on your site. Don't submit more often that once in every three months.

Good SEO is a process, not just a few quick steps. To achieve higher placement it takes time and effort, but if you know what the search engine is on the lookout for and you optimize correctly you're on the right track!

An Alternate Search Engine Solution

Vertical search engines are cropping up in all areas on all topics. Vertical search , otherwise known as domain-specific search, consists of search engines that focus on specific pieces of content. It may be based on topics, location, or other differentiating relevant information. The advantage it carries over horizontal search engines is such that when one conducts a general search the engine has no background information of who the person is and what they may be looking for, save for the words keyed in. A basketball fan trying to find out about his favorite players and their next game keying in "basketball" is not looking for the same information that a middle school child trying to figure out the properties in a basketball that make it bounce for his science project. The vertical search engine will have been customized with it's specific purpose, for example "upcoming basketball games" or "the properties in a basketball",etc. A vertical search engine will take away that ambiguity of the surrounding details of the said keyword.

From a marketing point of view, it enables you to control the relevancy of search results and customize the content for your users. People who advertise on vertical sites are able to reach their prospective consumers who are close to finalizing a purchase decision. Someone who is doing a search on a yacht search engine is much closer to buying a yacht than someone doing a general yacht search with horizontal searching. In addition the costs are nothing compared to the expense of advertising on a general search engine.

Google has the big advantage of a large viewing audience. It may be worthwhile to look into supplementing your normal Google campaigns with smaller vertical search engines. You can also use Google to find the vertical search engine to tailor to your needs. Vertical search engines can also help the advertiser attain a better ranking on the universal search engines and lower the cost of their online advertisements.

Vertical search engines collaborate the intentions of the advertiser with those of the user. The advertiser wants to reach a targeted audience and the user wants more narrowed results for his search.

Vertical search is predicted to play a big role in the paid search market in the next few years. Marketers must create a strong management strategy to fully profit from these search engines. As more and more users turn to vertical search we must be established to benefit from it.

What is Bing

Bing  is a search engine from Microsoft that finds and organizes the answers you need so you can make faster and more informed decisions.  A search engine is a tool designed to search the Web for information.  Bing was launched recently on June 3, 2009 as the replacement for Live Search.  But it is more than a search engine; it's more along the lines of  a decision-engine.  Microsoft wanted to build something to help the many of us who are unhappy with our initial search results and it seems as though they have been successful.  It was specifically designed to build on the benefits of today's search engines with a new twist to help customers make better and more informed decisions using the tools that this search engine provides.  It was developed to help people navigate more easily through the overwhelming amount of on-line content there is.

   Microsoft's goal in creating this search engine was to enable people to use the information they find, not just to help them search the Web and find information. Microsoft tried to construct Bing in the way that people really want to use the Web.

 Microsoft introduced this new interface to try to shift market shares away from Google.  It has made this search engine smarter and able to make assumptions and refine searches based on real-world information sources. The new search engine has a number of innovations. One of the main ones is a tab to find results for similar searches. This should be a big help for less search-savvy people who aren't as skilled in conducting a search. 

Bing focuses on a couple of things.  It produces wonderful and relevant search results which enables one to a smoother and more informative search process.  Their organized search experience is twice as useful as a regular search to help locate information and finish tasks quicker.  Bing includes a couple of features that organize search results and cut through the clutter of unnecessary information.  It also has the ability to provide insight and help people make more informed decisions. For example, while a customer is shopping for an item, Bing will search for reviews and opinions on the item, so the customer can come to an informed buying decision. In addition, the results are designed to bring up the sort of things that people usually want, for example, phone numbers, which may be available in a hard to find location in the site.  It is known to be extremely user-friendly; making for a pleasant search experience.

Alex Hoye, chief executive of Latitude, a company that specialises in search engine marketing and pay-per-click advertising, says: "This is the first thing we've seen in a long time that has things Google doesn't have. That's nice to see." 

Whether Bing will be a success remains to be seen, but it definitely has brought some change along with it.  Change that makes it a pleasant and easy to work with search engine.  Many people feel that there is nothing that can compete with Google but Bing is definitely on its way to try!

PPC (Pay Per Click) Internet Advertising At It's Best

In today's Internet world there are many search engines in addition to the large known ones that we hear about every day. At one time advertisers thought only those like Google and Yahoo and of course MSN were the only places to go to for Internet advertising if you wanted to receive the most visitors to your website. As time marches on more and more smaller search engines appear visible for advertising use.

The other thing that is often overlooked is the fact that certain search engines may not be the right ones for your business. Most people do ad campaigns on google because they hear it's the most popular. They spend thousands of dollars only to blow their whole ad budget without any conversions and never realize that it may not be the right PPC for them. A perfect example: We had a client who spent three thousand per month on PPC and we realized that they did a whole lot better on MSN.

Don't think just because a search engine is not as well known as the larger ones, that they are not useful or not visited. An example of a smaller search engine is Ad Brite.com boasting more than 3 million impressions a day on over 86 thousand sites. That is nothing to sneeze at. At Ad Brite and other smaller search engines, you can also manage your ad campaign, target your location and countries by way of keywords, or categories. Their and ad campaigns also support Text Ads, Banners, Full-page ads, BritePic, and Inline ads. There are many well-known business advertising at Ad Brite and other smaller search engines and that list would contain names familiar to you. These businesses are currently enjoying success with their PPC ad campaigns.

Many businesses do not realize the fact that in today business world they need the Internet as a means of advertising to help bring in revenue to allow their business to grow. Once a web design is created and becomes live, the next step is SEO (Search Engine Optimization in conjunction with PPC (Pay Per Click) to bring more visitors and therefore more business growth.

Yahoo Issues

What is all the noise about at Yahoo? Well some of their largest stockholders are demanding an inquest about how last week's re-election votes were cast to elect members to the Internet Company's board. There are those that claim the vote did not reflect the Investors' opposition to their Chief Executive Jerry Yang.

Why? It seems one of Yahoo's investor would like the other shareholders vote a board of directors that combines some of the current directors and some of the nominees that are currently on the slate.

Other board members are offering their opinions on the idea of a combined board. Some members agree on a mixed board and others look at it as a takeover and are launching a proxy fight. Of course in the middle of all of this is Microsoft's recent unsuccessful bid to takeover Yahoo, because they turned down their bid. Yahoo shareholder Carl Icahn is very angry about an employee severance package. The Yahoo board would like Icahn to stay out of the process and in the meantime Icahn would like to remove the entire board at the next shareholders meeting.

So what will the result be, there are nine places up for grabs. Maybe there will be five places from the existing board and four nominees to make up the nine or the current presiding board will remain. Only time will tell, so stay tuned.


SEO Linking By The Book

The goal of SEO is to improve your rank in search engines for targeted keyword phrases. One of the issues that can attribute to not being ranked is poor page-to-page linking. This is also known as internal linking or cross-linking. You have full control over internal linking as opposed to inbound links so, make sure it's utilized to its fullest potential. When pages link to other pages without a clear goal in mind you may end up diluting the theme of your website. When you don't have a clear theme it is hard for the search engines to understand what your website is talking about.

To solve this problem you want to focus your linking by thinking in terms of a book. A book has many chapters and each chapter has many pages. Your goal is to build very strong chapters or themes that help support your book. Each page within the chapter would help support your chapter or theme and all the chapters together help support your main keyword or book.

You want to build this type of concept into your general navigation. You can have multiple books if needed that talk about different topics. You can achieve this type of navigation by either using directories to help support the different books or you can do it with vertical linking. If using a directory you can relate pages by grouping all the like pages under that directory name. The names of the pages also help support the general directory theme. You want to have at least five pages within that directory to support that theme.

As an example: Let's say we had a website about appraisals. We could create a directory called commercial appraisals, and then have commercial appraisal based pages within that directory. You should of course have content rich pages that support your theme. Each one of those pages would then link to each other to strengthen the theme. I may also have other directories like residential appraisals. Let's say on one of the commercial pages discussed residential appraisals. You could then link that page to the landing page of the residential directory. The landing page would be the main page that people would hit for that theme. In our case, it would be the main commercial page within the commercial directory or the main residential page in the residential directory. If you start linking individual commercial pages to individual residential pages you end up diluting your theme.

In vertical linking you would create themes based on links only. As an example your main page would talk about appraisals. You could then have links to a residential appraisals page and a link to a commercial appraisals page. You would also link the main commercials page to the main residential appraisal page.

In summary, the point of linking is to group similar subjects and you of course want the content to support it.

Cuil It!

"Cuil it" might be the replacement catch phrase for "google it" in upcoming months.

Anna Patterson developed a search engine that was so good that Google bought it. She is now saying that she built a better mouse trap. Her new invention is a better search engine.

The new search engine is called Cuil. It looks a bit similar to google in the fact that it only has one query line. It's a bit mysterious with it's darker colors. She also says that this new technology is not up for sale.

Cuil is also hoping to obtain a larger userbase by not retaining search histories or patterns.

At this point Google is Google just as Microsoft is Microsoft. Can a new engine take it's place? I guess time will tell.

Yahoo, Microsoft, Google - On MY!

So, first came along Microsoft and wanted to buy Yahoo but Chief Executive Jerry Yang decided it wasn't a good idea. I tend to agree that would most likely have been the end of Yahoo. But just think what that may have done to the market. Google & Microsoft battling it out for the online advertising space. However, Yahoo just announced this week that it will be partnering with Google to offer online ads. Could that mean the end of MSN? Let's wait and see.