When Having Just a Website Isn’t Enough

Imagine looking for a company on a search engine and you found out that they are not located nor mentioned anywhere online, you will probably forget about the business and look for other alternative companies. The time has changed, everyone seemed to rely on checking stores online first and then visiting the actual stores. For some, having a website is just a matter of writing little details about the company and voila! You get to compete with other businesses who also have a web page. Truth be told, it isn't as simple as this. You have to be wise and to put into consideration a lot of things in order to come up with a user-friendly, interactive, and competent website. A website is not just composed of words or simple codes. It comprises a lot of things from the graphic design, interface design, codes, and search engine optimization. If you want you want to have a website that stand-out, you should be familiar with these things in order to come up with an informative and user-friendly page. Here are a couple of insights and ideas to consider to have the best website:

Consider your Homepage and make sure that its contents can load even with a slow internet connection. Homepage is important as it will often speak of the whole idea and concept of your website. Include images that uses a lighter format and make sure that it speaks to your target audience personally. Communicate what you want to say to the audience clearly, an overview for the whole website is usually written on this page.

Your Interface Design should be easy to maneuver as well. When your target visitors are not familiar with the whole website-craze, you should make a design that can be navigated easily. Pop-up windows are advisable as the user can easily access the page that they came from and they can just return to it whenever they want. However, pop-up windows should be controlled and advertisements should be organized in a way that users can still have a feel and experience with the website.

Proper website organization is key to easier website navigation and your website should be arranged accordingly so that visitors will know where they are and where they should go next. On some websites, they put a map for the guests to refer to. On some cases however, a map is no longer necessary as long as everything is placed according to its necessity. A navigation bar is great for starters so that guests can just click the tab and they are directly navigated to the section they want. There is no rule in website organization or flow but if you want to entice your guests to keep browsing, you should have an interface that is friendly to everyone.

With all the details necessary for an excellent website, it is still important to keep everything SIMPLE. Simplicity is key in order to connect to the visitors, even your words and posts should be simple. You should also be consistent with your posts, website maintenance is necessary as information changes faster these days. You should keep your website up to date and an easier way of doing so will be placing a link or a side bar that features your social media sites such as Facebook, Instagram, and Twitter.

Website is an asset for a business as it will advertise and inform a specific audience. It has become one of the easiest and most used platform of advertising and marketing. This asset however will become a liability if one will not maintain and make sure that it is serving its purpose to its audience. Consistency is key and so as wisdom in knowing how to attract and sustain guests to visit your website.

7 Reasons Why You Are Not Getting High Traffic On Your Website

7 Reasons Why You Are Not Getting High Traffic On Your Website

Traffic plays a vital role in knowing whether your website is inviting enough crowds to sustain your online presence. In the same way, it is necessary to monitor traffic so as to identify which posts or subjects attract the crowd that you want. If things are not going on as planned and the numbers are decreasing, it is necessary to identify what you did or did not do to address the problem.

Here are a number of possible reasons why you are not getting enough traffic!

1) You do not promote your website to your target audience. Advertising and promotion is necessary for you to gather traffic from your target audience. Sure, you can rely on word of mouth but it is important to promote your site through various sources, such as forums, podcast, social media and email marketing to drive your desired audience to your website. 2) You do not engage to your existing crowd. While you are busy scouting for new readers, you should not overlook the crowd that you already have as they are one of the reasons why you are where you are at this point. It is necessary to connect to them by posting blogs or articles relevant to your business or doing a follow-up post on the subject that they got intrigued the most.

3) You do not talk about relevant topics. In a world where relevance is important, it would be practical if you talk about topics that are both helpful and practical to the crowd that you are communicating with. Ensure your topics are relevant to your desired target audience, and solve solutions that link back to your product or service, to generate conversions online, or further email subscribers, to target through email marketing campaigns.

4) You do not make the most of your social media connections. Facebook, Twitter, Instagram and SnapChat are just a few of the social media platforms that you can utilize to invite and remind people that your website is present. Ensure your posts include a website link. Create teasers and offers to encourage traffic to your page. Ensure you like and follow other users on social media to expand your brand awareness and receive connections in return!

5) You do not incorporate images and videos to your website. Create variety with the content of your page, not only through text, however include other sources of content such as image, videos, feeds from your social media pages, to driver further interest and appeal Content is essential for driving interest in your website.

6) You do not optimize the use of search engines and keywords. Aside from learning how to connect to your audience, you should know the technicality of what you're doing. Aside from being consistency, your keywords should be something that most people can relate to. Effective bloggers do not use one-word keyword, they use long-tailed keywords as they are more searchable than those that use one-word keyword. As in posting your photos and videos, change the file name into descriptive words in order for them to appear when searched in Google or in other search engines. Creativity is always the key in gathering more traffic.

7) You do not maximize your website for its intended use. Websites or blogs are not merely created for words but they are created to connect to an intended crowd. Do not just focus on writing but make sure that your objectives are achieved in different ways. Create your own community by having a forum on your blog, share more than stories but experiences that will capture your target audience. Work on the brand that you want to have and always be consistent in posting contents in order to sustain and widen the crowd that you have!

It's All in Name

Domain name selection is a crucial part of your website development . When selecting a domain name there are a couple of important factors to focus on. Your domain name should ideally be a name that reflects a business main objective or marketing product and one that will get you relevant visitors and a high search engine engine ranking. Though it may be tempting to decide on a creative and catchy name, if it doesn't have enough relevance to your products you won't attract any traffic. For someone who is planning on doing a lot of offline advertisement there are many benefits to a creative name that will impress its viewers, but for a website developer who wants to make it big online and wants to weed out irrelevant traffic it is ideal to stick to a name that won't leave people guessing as to what exactly they are selling.

The actual process for signing up for the desired domain name works the same whether its done via a hosting provider or an independent domain name service. You type the name you request into the text box. The available extensions will be listed and you can choose the one that you want. ' .com' is by far the most popular and easiest for users to remember. Additionally although Google says name extensions don't matter, it does prefer '.com,' '.org,' and '.net' domain names over '.biz' and '.info' in all likelihood because they may be viewed as spam sites.

Utilize keyword optimization to select the best domain name for you. After all keywords are the key in search engine optimization. Websites such as GoDaddy offer the option of helping you figure out which domain names and extensions are available for you to buy. Sometimes the site will offer its own suggestions that may be even better that the one you had previously chosen.

An ideal domain name is short sweet and to the point. Try to avoid using hyphens and stick to one, two or three word names. Another option is to buy a 'second-hand' name available on specialized websites or on ebay. The advantage to this method is using a previously established name is a great traffic driver. But be sure that the name you are buying is a reputable domain or risk losing months of effort when rebuilding your business reputation.

Once you have decided on an appropriate domain name you need to register it. Be sure that the registrars you are dealing with are trustworthy because losing your domain name could be the end of your business. It's also good to use a registrar that offers the options to lock your account and be sure to safeguard your name against hackers.

Choosing a name is an exciting time. It's a time that your vision of a developed website is really coming to fruition. For some it's the culmination of months of work, for others it's a beginning of endless opportunity, and for others its a combination of both! Choose well and wisely as it is a decision that will definitely change your life.

Maximizing Returnees

Retailers are constantly brainstorming on internet marketing tactics to encourage customers to return and re-shop. The advantage of targeting previous customers is quite obvious- once a customer has created a so to speak bond with your company, either by purchasing a product, or gaining valuable information they are more quick to head on over when a service is needed. But relying on fond feeling s not enough; it's essential to create compelling reasons for your customer to want to return.

I'd like to suggest a couple of options. Cultivate a relationship with your customer by conversation engagement. A conversation gives you great insight about your customer and his likes and dislikes. Your conversation can take place anywhere, on your website, someone else's website or via social network. As a customer, my personal favorite is live chat. I feel like there is someone readily available to assist me. And yes, it can definitely be a determining factor in doing business with company who has a live chat option because it makes my experience that much smoother. And of course all customer contact information should be prominently displayed on each page. The more accessible you are, the more personal you can be with your customers the more readily they will want to do business with you.

Another great idea is product strategy. Let the thrill of your products encourage your customers to return for more. A great way to do this is by having new items debut on a specific day of the month so your avid consumers will be sure to check back in then. Also consider offering accessory perks by offering accessories or coordinating items to previously purchased products at a lower price. An example could be: After launching your chevron style collection and bringing in lots of sales, midway through the month advertise coordinating shoes at a discounted rate. An obvious advantage is aside from the lure of a bargain; because you know that this customer likes the style your marketing is quite targeted.

Price matching is a definite appealer. . With the ease of price comparing nowadays and the thrill of getting an identical item at a reduced rate it is in your best interest to offer some sort of price matching incentive. For shoppers who like your service yet don't want to spend too much a price match will most likely cement their decision. Interestingly enough, many time just the idea that you will price match will encourage people to purchase even without taking advantage of this offer. They assume that if you are confident enough to offer price matching, your prices can't be that bad altogether. Offering negotiable rates for items bought in larger quantities is also a great way to appeal to your customers and to encourage them to purchase more.

So put the effort in. When you have the information on what your customers want it's worth it to keep bringing it in for them. Once a customer you've got to do your best to keep them always a customer!

Optimizing for Natural Searchers

You've got all the appropriate features in place. Your design is eye catching, SEO keywords installed, navigation has been checked countless times to ensure a smooth ride, shopping cart successfully set up, and you are anticipating throngs of eager customers. Months go by and while you are definitely selling, the numbers are not nearly what you had hoped for. Believe it or not it may just need a little tweaking to engage your natural searchers and encourage them to convert and return.

A direct visitor is a person who wants to view your site be it for its information, products, services, etc. He then types in your website domain name in the search toolbar and voila he is redirected to your main landing page. Hopefully from there on he will find what he needs (and a couple of extras he didn't think he needed!) and he will head to checkout. On the other hand a natural searcher is one who has chosen your website out of the list the search engine has compiled for him after he typed in his chosen words. If you are included in the list, congratulations on great SEO, but in order to fully reap the benefits your website has to be geared to handle all these visitors too. Because any of your website pages can be brought up in a search engine list and act as a landing page to a random visitor they all need to be equipped with similar landing page features.

One idea is to focus on your call to actions. Each page should feature some sort of call to action. Obviously on product pages you will have add to cart or purchase now options to encourage things along but how about on your content or product information pages? You can definitely insert some subtle or not so subtle messages to encourage conversions. Your content pages will most probably attract customers who may not have otherwise visited your site except for the valuable information you relay. You can insert a one liner, for more useful tips such as these sign up for our monthly newsletter, or to see the products depicted in this articles scroll further, any message that compels your visitor to see or do more is a necessary asset to your page. You may want to try something on your customer support page. Though usually your direct visitors are the ones visiting the page there is definitely high possibility that you may get some searchers. So design accordingly and insert some advertorial content and images about your hottest item or newest debut.

If your website is targeting two separate audiences such as consumers and other businesses it's probable that you will have a little audience confusion. A great way to combat this is by using different keywords to target each audience. A confused visitor is as good as gone! Because each page needs to serve its purpose as a landing page its important that you offer the option to select the appropriate audience type. You will able to see from the analytics of your natural search if a lot of searchers are not landing where you expected them to.

Well optimized pages will hopefully drive a more relevant audience so that majority of your visitors are within the realm of your targeted audience. Regardless, many times your SEO needs the assistance of conversion rate optimization. It's much more effective to convert natural search browsers than to try to encourage non-converting viewers to visit. It's also more pleasant for your visitors to have reached a site relevant to their needs.

Implementing any of the above mentioned reasons will be effective in increasing conversions from natural searchers. Once your website is optimized for direct and natural searchers alike you will be that much closer to success.

Branded

With all the hype about successful branding as part of your marketing campaign it's important to delve into the steps involved in successful branding. For starters, what exactly is branding? Branding is a promise that you relay to your customer about who you are and what they can expect from you. A brand will familiarize yourself to your customers and distinguish your products from its counterparts. Branding sends your message to your clientele. Are you creative with new products debuting on a monthly basis, or are you consistent with the same products producing them to perfection each time? Are you the low price, great value or the pay for what you get options? Since you can't be all, the ideal is to focus on your targeted customer base and build from there. As discussed in a previous blog your logo is your brand foundation; it communicates what you stand for. All your products, advertisements, web pages, etc should display your logo, though not more than once. Less is definitely more.

Brand definition is crucial to the success of any marketing campaign. Defining your brand is a an introspective process which necessitates taking a few steps back and work to provide answers to a couple of basic questions such as: Company mission, The benefits of your products, How customers and potential customers currently view your company, and What qualities would you like to be associated with your business. The process in answering these questions is a wholesome process, entailing deep research into your company, products and the minds of your targeted audience. But once you have amassed the necessary knowledge you can create a brand defined by all the qualities you and your customers alike desire.

To create a brand from nothing is quite difficult. It is important to have some sort of mission statement or brand strategy in place to keep you focused on your end goal. Included in your brand strategy is whom you want to target, how you want to target them, where you advertise, and in what venue (visually or verbally). Effective branding on a consistent basis in strategic places will lead you to a stronger brand worth, or brand equity. The increased value in your products based on the value your brand now has will allow you to charge more for your products than the competitions unbranded items. An example would be Tide laundry detergent. The intrinsic value of the brand allows it to increase its prices, and customers are still clamoring to buy it over the other random but good laundry detergents found on the shelf.

Though the branding process takes a while to get off the ground due to the work involved, it is definitely worth the effort. Once you have creates a successful image for yourself any product you develop will be ensconced under the umbrella of your brand. Happy branding!

Flattening Ideas

There are many website designs trending this year. In the previous article we focused on responsive design. Now I'd like to move on and elaborate upon another popular design method, flat design.

What classifies something as flat design? Flat design adopted its name from the shapes used to create it. Flat design is a distinct two dimensional appearance that looks flat! There are certain distinct characteristics that fall under the flat design category.

For starters, no Added Effects. A page displayed as a standard two dimensional layout without utilizing depth adding tools. Each component of the design is crisp and neat, no feathering or shadows inserted. There is ample white space throughout the page. This should be reflected in the design of your buttons and navigational icons.

Simple Elements are used to create the actual design. Standard shapes such as circles and squares standing alone are used to create a clean effect. This idea is great for visitors who are not so web savvy as the directions of how to navigate the site are simple and pretty self understood. Use bold colors to highlight important buttons and minimize user confusion.

Type of Typography. Due to the simple elements used in creating your design your typography needs to really create a remarkable impression on your readers. Try to coordinate the tone of your chosen typeface with that of your overall website design. In an effort to produce a page in tune with your chosen design effect stick to simple wording that transmits your message efficiently. Save the flowery expressive descriptions for a different time. A good choice would be a font in the sans serif family which allows for variations and bolding while still reflecting flat design. It is okay to include one specialty design too, just don't go overboard and risk a cluttered appearance.

Closing in on Color. Interestingly enough the color palette for flat designs are generally more comprehensive and bolder than those for other sites. A flat design palette may incorporate up to 6 or 8 hues as ooposeed to a standard design which generally sticks to two or three. Designers tend to use more vibrant colors which is understandable because if there is no shadowing or feathering may as well stick to bold colors! Colors such as salmon, purple, green, and blue are especially popular!

Avoid including too many images and embellishments. Flat design works best with an overall minimalistic approach. Shy away from distracting elements that will detract reader attention from your website goal. It's okay to include some pictures, just stick to small and simple photography. Photos placed neatly near each other are also okay, as long as the effect of the overlap page still flows nicely.

The basic idea of flat design is to keep it simple clean and modern. Your customers will be satisfied with an interface that doesn't overwhelm their senses. It's a design that makes sense; the less cluttered your screen is the easier it is for your visitors to navigate. Flat design is a great example of achieving more by using less.

Designing Responsively

Responsive web design is of utmost importance when designing your website. A responsive web site will automatically adjust to fit viewing screen size. Due to the vast majority of people using other devices than the standard PC screen it is crucial for the success of your website that you design to adapt to any screen.

Additionally responsive design allows a website to alter its appearance in a way that will be more conducive to conversions. An example might be the call to action button. Depending on the screen, you may want it placed in a different location so as not to interfere or annoy your browsers, yet at the same time be conspicuous enough to encourage conversions. A responsive web design presents the opportunity to rearrange features according to viewing device.

It's time to clean up. Recently companies are opting for simple designs over the flashy and animated ones of last year. Websites cluttered with too many things to look at can easily distract its visitors from purposeful actions. Additionally navigating a busy site can be quite frustrating and cause potential customer to leave as quickly as they have arrived. A clean design with ample white space is a great way to guide your visitors towards the desired conversion. And due to the increased ease in navigability your customer will be sure to return.

And of course responsive web design is a great way to boost your SEO ranking. Google has announced that the correct way to display a website to be suitable for all mediums is by incorporating responsive web design. Furthermore, websites that do not follow through will be penalized. Some of the reason they gave is due to the improper screen adaptability links may not follow through, there will be inconsistent redirects and misconfiguration of web pages.

So if the pros of designing responsively weren't enough to convince you that this method of design is the way to go, the fact that Google is majorly advocating for this format should be the final push you need to do it. Once you have redesigned properly you only have what to gain. After all who's to say no to increased ranking, website traffic and conversions?? So good luck with the redesigning of your website sure to guarantee a strong web presence and future proof website!

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Delving into Developement

Maintaining a website is a constant job. And a maintained website is easily discernible from one that is left to run on its own. Your website is your 'face' to all your viewers and just as you would wash your face and shave (or check your makeup depending on your gender!) before an important business meeting, you need to ensure that your web 'face' is presentable and attractive.

A website needs constant development in order to achieve success in search engine ranking. Continuous development will also help build a relevant audience and garner interest from prospective clients. People don't want to see the same content week after week; you need to give them a reason to want to return often.

It is essential to try to create good quality inbound links, especially from authorative websites. This will give you a great boost in search engine rankings. A great way to get these links is by writing articles and submitting them to quality websites with a link back to yours. This really pays off with regard to search engines and with visitor flow as interested readers will most probably choose to take a quick glance at your website via your link....

Additionally a maintained website appears more trustworthy than a website replete with errors and broken links. And website without updated content may lead a reader to wonder whether the said business is still up and running.

Encourage visitor feedback and act upon it. Listen to the requests and suggestions of your visitors regarding website navigability. You can never create a site that is too user-friendly, the easier it is to navigate the happier your visitors will be. Adding interactive videos is a great way to engage and excite your visitors. Be sure to add new ones often to satiate the clientele that visit exclusively for the entertainment. You don't want to appear stale.

A social media presence is a must. Your degree of involvement can vary and it is okay if you don't update every millisecond. But as it is a powerful marketing tool it is important to update your followers occasionally! It's also a great forum for feedback which is incredibly useful for website modifications.

These tips are all important in developing your website to create a web page that search engines and humans alike approve of. Though your development strategies may vary the goal is one and the same, to create a strong and positive web presence.

The Basics of Web Developement

Though there are many facets to website development, there are three main points that you need to focus on when developing a website. They are: the building of the website, promoting the website, and updating website content.

When designing a website you want to develop a website that is appealing to users, easily navigable, engaging, and will encourage repeated visits. Though it may seem tempting to rush through the design process and get your website up and running, in the long run you will regret it. Take the time out to choose a layout that will work best for your company. Different designs are more suitable depending on your line of business. Take the time to collect intriguing content that will attract your visitors. Always have more information available than you need so you can constantly refresh and update your website, even in the beginning.

When it comes time to advertise and promote your website there are many ways to do this. Website promotion is not a one-time task; in this competitive world it's a constant process. A great way to encourage website promotion is by linking to other relevant websites. The pages you link to must have relative content to yours or risk search engine penalization. There are numerous other great ways to promote a website, from blogging to advertising; it's a good idea to try out a couple and see what works best for you. After a while you should be able to recognize which promotional strategies are most effective for you and focus more on those.

In order to keep your visitors intrigued it is important to constantly update your site with unique and exciting content. Updating your links is essential too. You've got to keep up with the times and with what gets people engaged in order to encourage repeat visitors, new visitors and visitor conversions.

Website development is a constant process. From its initial construction and compiling of information to updating content and developing and maintaining relationships it's a process that is ongoing. The more effort you exert into the right places, the more opportunities for success you will meet. A successful website can't run on its own, its needs the constant development to keep it fresh and exciting!

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