Tweet Tweet

Of all social media outlets available twitter boasts more marketing benefits for internet marketers. It's a great way to personally connect with your followers throughout the day. It's an easy way to determine customer satisfaction levels and figure out what needs improvement. Read on below to learn how to expand your business using the numerous benefits Twitter offers.

Post those pictures! Pictures compel and engage. A newer feature on Twitter allows you to transmit a portion of your picture or graphic image along with your feed. An exciting picture invites viewers to see more and read on. Any announcement or promotion you want to broadcast will become that much more effective with an image.

Rehashing hashtags. Act on your twitter feed as you would act in a regular person to person conversation. Don't pipe in on a hashtag with a totally irrelevant comment. Read a bit to be sure you've understood the conversation. An inappropriate tweet is not going to generate a following. The best way to reach a new audience is by using trending topics to show up in popular feeds. And try to create a smooth entrance into a trending topic, it's a more natural and effective way to garner interest amongst viewers.

Many people are unaware of the significance of the @ placement in a tweet. To ensure maximum exposure both from your followers and from those of your co-conversationalist, be sure to embed the user handle into the content of the tweet as opposed to beginning a tweet with that significant symbol.

And last but definitely not least please don't just retweet every single thing you read. It's kind of annoying and minimizes the effect a significant piece of information you want to tweet will have. Sort of like "The boy who cried wolf...." And let's say each piece of information you see is just so fantastic you can't help but retweet it? If that is the case, at least retweet is with some sort of comment or link or something that personalizes it a bit.

The tips mentioned above are a great way to boost your business Twitter presence. Nothing too complicated, just a little more direction on the most effective way to market your business. Happy Tweeting!

More on Logos

In the previous article we touched on the importance of designing a remarkable logo. It is an essential part of your business representation to your customers. Below we will discuss various designs that are trending in 2014.

DUAL IMPACT: This design is a sure fire way to attract viewer attention. Designers use this method to create a double impression in a logo usually using two contrasting colors for a clean effect.

OVERLAPPING: Though overlapping has been used for awhile it is gaining more popularity this year. Overlapping is as simple as it sounds; various parts of the logo overlap each other to create a unique design. An example of this would be eBay's logo in which all four letters overlap each other.

NEGATIVE SPACE: Also referred to as white space, negative space is space that is lacking content. Not necessary white, it can be any color as long as there is no content. Negative space keeps readers eyes focused on a specific object and maximizes impact.

LINE ART: A logo that is created using the line art technique will be compiled of a series of straight and curved lines set against a plain backdrop. These simple single color lines can create significant impact on the viewer.

GRADIENT MESH: Although gradient mesh is said to be one of the most powerful tools in the Illustrator toolbox of a graphic designer it is not a simple skill to learn. A skilled graphic designer can use this tool to blend colors and successfully create depth and shadow in your logo. It's a great way to make your logo truly stand out

SIMPLICITY REIGNS: This style is just simple. It allows the brand name to speak for itself without incorporating any other designing elements.

GEOMETRIC ABSTRACT POLYGON STYLES: Though the name may throw you off its really not so complicated. This technique consists of designing abstract shapes in one or more areas of your logo.

It is more important than ever to create a logo that stands out and attracts your viewers. Applying an up to date and creative design can make all the difference. Great logo means for great brand recognition which translates into one great business!

The Designing of a Logo

The logo of your favorite company is like a comfortable pair of old shoes. When skimming through the various items on the shelf your eyes are drawn to that familiar looking logo. But as a marketer how do you initiate this all important brand recognition?

Your logo is your first chance, sometimes your only one, to transmit your company message to the viewer. It lends an idea of company personality and should relay an objective and visually explain to people what they can expect from your business. A logo needs to incorporate many aspects of the business into its small icon. You want to design a logo that is simple, yet relevant, engaging, distinctive and memorable.

When you start the process of designing a logo it may seem overwhelming... and it can be! It's important to keep a few key points in mind to remain focused on designing a logo that will project your company ideals in the best fashion.

What is the impression of your business you most want to project? What do you want people to think when they see your logo? Is it taste, stability, refreshing, relaxing, comforting, or excitement that draws them back to you? Give back to your consumers what they want to see!

Additionally your logo creating will depend on how people usually find your company. You need to create an image that will stand out from the crowd, a logo that will compel your viewers to take a second look. Knowing where your viewers are coming from and what they likely have seen before will help you create a unique and compelling logo. Logos pass though people's minds the whole day; you want to design a striking logo that will stand out.

Customer preferences and needs can also be integrated into the design. If you are marketing a brand of detergent based on its efficiency incorporate something smooth and clean into your design. If it's the sneaker's durability that will keep your runners returning, integrate something speedy or strong. This is a great way to foster customer connection to your brand. And of course you need to decide how you want your consumers to remember your brand. You want to work towards a logo that is visually memorable. You know how some logos make you say, "what was THAT?" whether for its cleverness or its sophistication. A good logo leaves a lasting impression on its viewers. It creates instant brand awareness and compels its viewers to seek out its products when faced with competition.

Once you gave a rough sketch of all you want to incorporate into your ticket to brand recognition, you can start working towards actual logo designing. If you choose to hire a graphic designer be sure that he (or she) is aware of your company objectives and goals, knows company background and targeted customer base. This all helps to create a logo that will be successfully recognized for years to come.

More on Emails

Personalization is a popular method marketers utilize to connect with their subscribers. A personalized email campaign can increase order value by 57%!! An email is personalized when the name of the recipient is inserted somewhere in the email be it the subject line or in the actual message body. Studies have shown that personalizing the text is more likely to increase open rates as oppose to personalized subject lines which can inhibit email openings. Nowadays people are wary of emails with their names jumping out from the subject line (unless you are a travel company) that they may even delete them without opening it first.

In order to create effective emails it is important to have pertinent information. Surveys are a great way to gather personal information such as age, gender, likes, etc. This knowledge will assist you in creating a more streamlined email campaign. The more knowledge you have the more personal and specific you can be.

Though this next idea may seem contradictory to personalization, it's not! The automation process helps you follow up with your customers based on behavior. In a nutshell it helps you send out emails to your customers in a timely fashion ensuring you are always at the forefront of their mind whenever they decide to actually make a purchase.

And when a promotional approach that you had high hopes for falls flat on its face it's time for metric review. It's important to take stock of evolving consumer buying patterns. Metrics analysis will give you a deeper look at what your customer s like and need.

There are many ways to personalize an email. Whether you choose to insert the recipient's name in the message body, or if you don't know the names and you choose a generic title such as valued consumer, or you can skip the actual name and just send relevant emails based on the data you have collected. The idea is to send an email in which the recipient feels a connection and will hopefully pay you a visit soon after!

Website Design 1,2,3

It's important to keep up with the times especially in the ever evolving world of web design. While you don't have to alter your design based on every new trend a little change can greatly impact your users. Below we will expound on a couple of simple ideas that coupled with your creativity can create the effect you desire.

When designing a website for a small business it may be a good idea to stick to a single page website; it's a great way to keep your visitor focused and transmit your message clearly. With no options to browse other pages there is a greater chances your visitors will read through the whole page! While this is not optimal for sites with a lot of content and may not get you the ranking you desire it is a trend a small business may want to implement.

As more websites are being designed for mobile users the concept of above the fold is diminishing. Now it is essential to create a website that compels the reader to scroll further as the smaller screens of mobile devices affords less opportunity to transmit your message without scrolling down. Additionally the concept of a fixed header will greatly assist in your site navigation. A header that disappears with your site name as you scroll further creates frustration as your browser needs to scroll back up to proceed. A fixed header, though it does cramp the screen a bit, will remain at the top of your page as you scroll further and acts as a guide to encourage you to explore other pages.

We are also looking at change in font size. Large type is necessary to facilitate easy reading on screens with increased resolutions. Larger headers make a larger impact on visitors and can effectively communicate your website objective. An intriguing heading compels your reader to read on and in those critical first few seconds the eyes of your reader will be drawn to the words in the largest type. It's your chance to create a great impression!

Neither of the above mentioned ideas are difficult to implement. Whether you decide to create a site overhaul at once or gradually, little changes here and there can have lasting effects. Though they may seem insignificant the results can carry you and your website a long way.

Word Power

Don't ever underestimate the power of the written word. The ecommerce market (as with any market) is rife with competition, and everyone wants to succeed. The ease at which consumers can surf between sites greatly increases the competition level. With two windows open simultaneously and the customer alternating back and forth between your product and a similar one, what is going to convince him to choose yours?

The answer lies in your product descriptions. You have to craft a unique description that entices and excites your customer and persuades him that your product is the better of the two.

Before creating a description it is imperative that you familiarize yourself with the pertinent data to discover who your target audience is. When designing for teenagers you need to incorporate the language and the styles they use and admire. Retired professionals are engaged via straightforward and sophisticated wording. You want to describe your product in the best way to attract its targeted audience. Using slang descriptions when describing the latest lawn chairs is just not going to fly so well, while 'hot' will definitely entice your teenagers when choosing shoulder bags. Though you may want to create a description geared towards all audiences stay far away; that would be a great way to produce generic web copy that will not assist in relevant conversions.

Each description should be thought out. Don't just throw together a couple of key words that the manufacturer suggested, aside from the being non persuasive, you may land yourself into the problem of duplicate content, which can be detrimental to your site ranking.

It is important to list ingredients or key materials in your products, but don't focus on them. Choose instead to highlight the benefits your product provides; expound on its durability, the unique colors it comes in, the easy maintenance, etc.

And of course images. A picture can really project the impression you want to affect on your browsers. Photograph your product in a clean setting so as not to detract from the product. If the item is available in various colors include pictures of each one. People appreciate being able to view a product from different angles to give them a clearer idea of how it looks. The more comprehensive image you project the more beneficial it is to you.

So when the competition is fierce you've got to give it all you've got. You've got to create a reason that your customer should opt for your product over another's. And once you've created a description read it over and ask yourself what about this description compels me to acquire this product. And if you can't find anything then back to the drawing board until you're satisfied.

Unsubscribe Made Easy

Your screen refreshes. Four new on your promotional inbox section... and that's just in the past four minutes! Not to mention the myriads of unread messages... these marketers seem unstoppable! But this is about to change. Gmail users will have been delighted to notice a slight change in the marketing emails they receive. Gmail has launched a new feature the latest addition to its quick action buttons. From here forth, (most) promotional emails will now have an unsubscribe option prominently located at the top of the email. Consumers rejoice you can now opt out of email subscriptions from the comfort of your very own Gmail! This sounds nice and dandy for all overwhelmed consumers but will all this negatively affect email marketing campaigns? Google claims not. Though this may seem counterproductive for all marketers it is actually quite beneficial. This option is being released to prevent their marketing emails to be marked as spam. We got countless promotional emails each day and while most of them we have signed up for; the volume tends to be overwhelming. At times out of sheer frustration you may have tried to unsubscribe but after unsuccessfully locating the unsubscribe button you have either left it (and choose to ignore all future ones) or marked it as spam.

Google's systems are always trying to keep the web clear of operations that are not running within its guidelines. If they notice that emails sent out from a certain company are constantly being marked as spam by different people Google may identify the sender as a spammer. This would be extremely detrimental to the company and to its marketing campaign as it could cause delivery issues on all its emails.

Always on the lookout to keep its plethora of users happy (the consumers and marketers) Gmail is hoping this will improve consumer satisfaction and perfect the ways that the marketers reach out. So enjoy this new button, we hope it benefits you.

Once Upon A Time...

Using storytelling as a part of your content marketing strategy is steadily gaining popularity... because it really works! The benefits are triple fold: Firstly, it creates a desire in your readers to read on. Secondly it helps to boost your brand and presence and third, by connecting with your reader's emotions your customers will feel more connected to your company. In storytelling you can express and share your own story. You can share experiences; mistakes, triumphs, individual journeys, or whatever else you'd like. You can choose to tell over your own story or that of a satisfied customer.

The 5 main points in storytelling are: Opening, setting and character introduction, plot, transition, and resolution.

Begin with a captivating opening that establishes your theme. Your theme is the purpose behind your story which should have a direct association to your business objective. Openings that intrigues such as 'A while ago', 'Can you believe' or 'Did you ever wonder' are great sentence starters. It is important to communicate with your audiences if they are right in from of you and make them feel part of whatever you are narrating. When we discuss a setting, we mean the tone or the mood of your writing. In character introduction you should explain who the characters are. The customers are always the hero, the situation as the villain and the product or service you offer as the loyal accomplice. The plot should depict the situation and existing conflict. This is the most crucial part of your storytelling because here is where you will draw your reader into your story. You want your reader to imagine himself as the main character and start to formulate plans to overcome the villain. In transition the conflict will turn in the favor of the hero and his able sidekick. Here is where you can include the research you have done to aid in the decision.

As for the conclusion; your ending should be more than just a winding up of details. Emphasize that the hero only achieved his success because he had the help of his partner. Include some sort of call to action, something to keep your readers fired up and to create an opening for comments, discussion, opinions, etc. You want to impress upon your readers that your company holds significant superiority over the competition. Use your customers' stories to create strong brand recognition and loyalty. Readers enjoy reading about fellow customers and their successes because they can relate to them. They provide relevant examples and inspire others to follow suit.

So whether you choose to create your own story or that of a gratified consumer be sure to follow the traditional storytelling outline. It will give you optimal opportunity to present your products or services and engage your customers for certain conversions.

Whats it all ABOUT?

Perusing your website you feel satisfied with the content you have included. You feel your website is optimized for Google's search engines and for customers alike. Yet you stop short as you skim the descriptive words on the 'About' page. Something about your corporate description just seems so formal and disengaging. You know this is not the message you want to send out to your readers but you're just not sure how exactly to create an about page that reflects the image you want to create.

So how to go about creating an exciting about page that presents the impression you desire? Firstly I'd like to dispel a myth of some sorts: Your 'About' page does NOT have to be formal and boring! It is important that this page reflects the same idea the rest of your site does. Just as any page on your site is created with a goal, your 'About' page needs to have a goal and include content that will be conducive to the accomplishment of that goal. A common goal on an 'About' page is to introduce people to your website and encourage them to return again! Therefore, your content needs to be designed in an interesting and enjoyable fashion. It's also important that the central theme of your website follows through to the 'About' page. If your website is designed to be fun and engaging for readers, the 'About' page should not be a boring and formal collection of generic words. Aside from the fact that it does not compel your readers to complete any actions, it also disrupts the frame of mind they may have had when reading the rest of your informative pages.

You may want to include a snapshot of yourself or a two minute video describing your background, your accomplishments and goals for the future. It's a great way to assist your customers in creating a connection with you; they want to know what you're all about! But you should definitely not be the sole focus of the 'about' page. Include some useful tips and solutions to issues relevant to your business. Explain your company plan and the various methods you use to acquaint them with the workings of your business and the benefits in working with you over your competitors.

People reading the 'About' page are trying for a glimpse of what the company is all about it. So design your 'About' page to present your company in the best way. Include the information you would want a random browser skimming over your site to know. Your content should be transmitted over in an enjoyable manner to compel people to read the rest of your website pages. Allow your company's information to speak for itself!

Alternative Methods

We are seeing more and more the importance of quality content to assist in rank increase. But many website developers are just not talented in creative writing. And hiring a copywriter can be quite expensive, especially for small businesses on a budget. So how do you implement a strong content strategy that will help you rank high in Google's competitive search? Below we will expound on a couple of useful ideas.

Create an infographic: Infographics are information, data, or knowledge given over via graphics. A well designed infographic has a higher chance of going viral over textual content because people enjoy sharing visual items. Your infographic should target a specific group of people, expound on a central theme and provide compelling data. Most people collect data for their infographics from customer surveys. Though they can be quite expensive to produce there are many online services available that offer templates to create infographics at relatively low costs.

Review Writing: Instead of writing your content, let your customers do it for you! Customer ratings are a super tool for SEO and they're easy to obtain, all you have to do is request them! It's also a great asset to the social aspect. Either you can offer opportunities for product reviews on the spot or you can send out follow up emails to customers who have purchased items from you requesting their participation in product ratings or surveys. You may want to offer incentives to encourage cooperation.

Let YOUTUBE talk for YOU: YouTube is owned by Google and its videos are given priority by Google's search engines. It is very beneficial to your SEO campaign to create a short video either showcasing a product, testimonials from previous customers, advice from an expert in the field, etc. You can choose any topic, just bear in mind, you want something that will be useful and intrigue your viewers.

Slideshows: Along similar lines as videos, slide shows are fantastic for SEO. You have the benefits of images and the benefits of minimal writing (all you need is a title and a short description) combined to create a powerful tool in your SEO campaign. Just be sure that the content you are creating can be appropriately depicted via images.

So whether you opt for the traditional methods of the written word or for the alternative routes we discussed in this article, your goal should be the same; creating quality content that appeals to Google's search engines and your readership alike.

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