- May 21, 2017
- Posted by: david
- Category: Internet Marketing and SEO Tools
Internet marketing through social media sites such as Twitter, Facebook and Youtube are excellent for gaining new customers. Unlike traditional forms of marketing, social media marketing is more efficient and in most cases, more effective.
With social media, you can stay connected with your target audience on a daily basis. Most of all, you don’t have to spend thousands of dollars on advertising to reach your potential customers. All you have to do is send out media blasts to alert your followers about your new product launch within seconds. Whether they’re having lunch at a corner cafe or in the boardroom, your followers can read about your new product or service right from their iPhone or PC.
There is a downside to social media, however. If you’re not closely monitoring your social media sites, you could be in for an unwelcome surprise one day.
Perfect example; let’s say you have a customer greeted by a rude representative on the phone. Worst case scenario, the angry customer will ask to speak with a supervisor to file a complaint …right? Not exactly. The customer may decide that it will be more effective if they Tweet about their negative experience with your company to their 1200 Twitter followers or 2000 of their Facebook friends. Bad news can travel at the speed of light in the social media world.
As a matter of fact, a few months ago, an airline passenger was asked to leave a flight because of his weight. Immediately after being kicked off the plane, it wasn’t long before he began to Tweet about his negative experience. As a result, the negative feedback generated thousands of Tweets.
Now, if this happened to a small business, this probably could have ruined the reputation of the company to the point where the business would have folded.
The airline was fortunate because they were able to stop the spread of negative news rather quickly. They were well prepared in the event someone posted negative feedback on the Internet.
The airline had designated employees monitoring their online presence prior to the incident. They worked it out with the passenger by posting an apology on the Internet. They also offered him a refund and an airline voucher for the inconvenience. .
The Importance of Monitoring Your Social Media Sites
Regardless of what social media site you’re promoting your business on (Ning, Facebook, Myspace or Twitter) you have to make sure you are constantly monitoring your sites. If for some reason you receive negative feedback, tackle the situation as quickly as possible before it gets out of hand. If you don’t have time to monitor your sites, designate this job to one of your staff members or hire a virtual assistant.
Internet marketing is like a gold mine for entrepreneurs, small business owners and Fortune 500 corporations …But negative feedback can be a nightmare.