Internet Marketing Tips

We are all trying to make money in today’s shrinking economy. One of the way’s your business can do this is by running a profitable website. A website can help your business expand nation-wide or even globally to a new class of clientele. The problem is most companies only go half way and build the website but neglect to properly market it. There are also companies who stop after buying the domain name. In any case, like any other business you need to market your website and here are some useful tips to help get you started.

Search Engine Optimization (SEO)

SEO is a process of optimizing your website to appear higher in search engines naturally or organically. The SEO process includes a wide range of activities that are performed on a reiterative basis. It includes things like meta tags, navigation, keyword research, page optimization, link building, sitemaps, blogs, content and more. This is one of the most time consuming and important activities that you can do for your website. If you don’t have the time, hire an SEO company.

Pay per Click (PPC)

Pay per click is a wonderful compliment to organic search engine optimization. You create ads that display on search engines, and you pay when that ad is clicked and someone visits your website. The amount depends on many factors including supply and demand. You need to be very careful when setting up an ad campaign as you can easily blow through your budget before you know what hit you. You need to monitor and fine tune your campaigns often. You can setup PPC campaigns on many popular engines such a Google Adwords, Yahoo, and MSN. You can also utilize PPC tactics on shopping comparison sites like Bizrate, PriceGrabber and others.

Social Networking

We are all familiar with networking. You meet, shmooze, refer, and network with people to obtain leads. Social Networking is essentially the same concept. There are many types of social networking sites on the internet such as Myspace, Facebook, and Linked-in. You want to make sure you are using these sites to their fullest potential. Don’t just join the group, participate and get involved or start your own group. You can get your message out quickly to a large targeted audience.

Email Broadcasting

E-mail marketing is a form of direct marketing which uses electronic mail as the means of communicating. You can reach thousands of people without spending a penny on postage. You want to make sure that your collecting email addresses and especially on your website.

Affiliate Programs

Affiliate programs allow you to sell your product or services on other websites. If an item sells you pay a small referral fee to the referring website. You can essentially expand your sales force.

David Adress is owner of Bitochon Technologies, a website development and internet marketing/SEO company. David has acquired more than 20 years’ experience in the computer field since receiving a B.S. in mathematics/computer science from Touro College (New York).