Tips to Improve Your Web Presence with LinkedIn

One of the most powerful social media sites for entrepreneurs, professionals and students is LinkedIn. It’s the site where entrepreneurs search for potential customers, professionals look for business opportunities and employers search for potential employees. Having a complete LinkedIn profile not only provides you with networking opportunities, it can also increase your web presence and search engine ranking. Here are a few good tips on enhancing your LinkedIn page:

Update Your Profile

Don’t skimp on your personal profile. When your profile is incomplete, it shows that you’re not serious about your business. As a result, everyone else who views your profile doesn’t take you seriously either. Make sure you double check for spelling errors. A profile filled with typos is unprofessional.

A.P.B.  Always Be Professional

When setting up your LinkedIn profile, make sure you present your information as professional as possible. This includes providing complete headlines and filling out your work experience. Make sure you upload a fresh copy of your resume as well. It is also important that you use the right kind of formatting so it is easy for people to read. Don’t forget to upload a professional photo of yourself or your company logo.

Personalize Your Messages

Never settle for the default message when you’re inviting people to connect with you. Always place a personalized message so that people you’re networking with feel that you are genuine and you’re not just connecting with them for a sale. Avoid being conceited when networking. The key to internet marketing success and social networking is connecting with people and establishing a good business relationship with them.

Acknowledge Other People’s Accomplishments & Ideas

Networking is a two way street–not a one-way street. Avoid bragging about your business, future plans or projects without acknowledging other people’s professional and personal lives.

Update your status regularly.

Make sure you update your LinkedIn status on a weekly basis. This not only includes LinkedIn, you should spend at least 1-2 hours on a weekly basis updating all of your social networking websites.

Network in Forums & Groups

There are several ways to drive traffic to your social networking sites. One way to build rapport with people is to participate in groups and forums. Make sure you engage in meaningful conversations when connecting with people. This is an excellent way to connect with new people and share ideas.

SEO for Your LinkedIn Profile

Make sure your LinkedIn profile is SEO friendly by optimizing your LinkedIn profile. The great thing about LinkedIn is that it allows you to post your URLs. All you have to do is choose “other” and place your website(s) domain name.

As mentioned previously, if LinkedIn, Facebook or Twitter is a part of your Internet Marketing strategy, make sure you update your status as frequently as possible, even if it is only once a week. You should try to spend time every week to update your status. This will keep your business in the forefront.



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