Up Up and Away

If you were to look up the word ‘bounce’ in the dictionary you’d see a couple of definitions. I did, so I’ll just repeat what I read! Bounce is defined ‘ to spring off, or rebound, to move along in a lively manner or to enter or exit loudly or angrily. I’d like to focus on the first ones, to spring back or rebound. So we know the term bounce and we use it in our everyday conversations, now what does bouncing have to do with SEO?

Bounce rate refers to the percentage of traffickers who ‘bounce’ away after arriving at your website as opposed to clicking further to another page. Sometimes this happens because the visitor clicked on one of your advertisements or external links, sometimes because the visitor decided to leave your site and typed a replacement URL, and sometimes because a reader just closed up his browser. All readers whose visit extended just up til the initial page and then he left are considered a bounce.

There’s actually a formula for figuring this out! Bounce rate = Visits that left after one page / Total number of visits.

Obviously a low bounce rate is wonderful and a high one means the site needs a bit of tweaking to reclaim those visitors. If a company is noticing that their bounce rate has increased or is high to begin with, it’s time to fix up that entry page. You need to create a page that says ‘Keep on reading, we have content that interests you!” It’s a great idea to experiment with different graphics, colors, and headings. The essential part is obviously the the content, but if your content is up to par you may just need to work on your appearance. It may be wise to enlist the help of a web design company to advise you on the logistics. With so many design choices available it’s so beneficial to have an expert web design company with lots of experience in the field help clarify what exactly you need to add that pizazz to your site. There’s a lot of competition out there and you want to be the site that bouncers bounce back to!