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Internet Marketing

Great! You built your website. You're finally on the fast information superhighway! So, where's your traffic? You already spent countless hours getting your website ready! Your site was designed, built, and now finally contains the needed content. You've reached the final step and are now ready to open doors for business. First off, congratulations! Most people don't event get this far. There are many who quit right after they buy their domain name. But, now what? How do you get customers and increase traffic to your website?

A web business is like any other business. Your business needs customers! How do you obtain those customers? You need to market and advertise like any other business.

If for one minute you thought that just because your website is up, customers will come and shop. You're dead wrong! A web business is even harder to market because you have no walk in traffic like a regular brick and mortar store.

Bitochon Technologies offers a full range of services to increase your web traffic.

» Search Engine Placement
Search Engine Placement is the process of submitting your website to the many different search engines. You need to be wary of automatic submission tools. There are some engines that consider this spam and will penalize your site. We carefully review the appropriate listing category, keywords, and descriptions when submitting your site. We submit to engines, directories, and others. We submit both regular and express paid inclusion listings.

» Search Engine Optimization
Search Engine Optimization (SEO) is the science of achieving higher rankings in search engines. Engines contain different algorithms for listing and ranking your site when a search is conducted. It is not sufficient alone to optimize Meta tags. There are many other techniques that go into this optimizing process. We will analyze, edit your site, and monitor the site on an ongoing base to try and achieve the higher rankings. Please be aware that search engine optimization and placement is a lengthy process that is usually optimized over time and is not guaranteed. There are some engines that may take six months just to get listed. Also, if you are number one today you may not be number one tomorrow as engines algorithm change and other websites compete you're your spot.

» Seal Programs
There are third party programs on the web that offer additional security and traffic for your site. We offer setup and assistance with these programs.

» Link Popularity
Did you ever hear the saying "It's not what you know but who you know". This applies to some search engines. The more places you're linked to increase your rankings. There are many ways to get linked including web directories, forums, etc. We work on obtaining different links to increase your rankings.

» Website and Traffic Analysis
Analysis of logs and site traffic to determine:
  • Visitor Source indentification
  • Visitor Behaviour Analysis
  • Top Entry points
  • Top Exit points
  • Most viewed pages
  • Time spent on the website
  • Paths
  • Geographic Viewership analysis
  • Website Design/Usability/Navigation

    » Keyword/Spamming
    Before delving into this lengthy process of optimizing and increasing traffic. You need to decide what magic keywords to use when listing your site. What keyword do you want your potential customers to use when conducting a search using an engine? It is those specific keywords that need to be optimized into a website. We help you define that list. Choosing to many keywords can get you kicked out of an engine. Many engines consider that spam and will penalize your site.

    » Pay per Click (PPC)
    There are many different pay per click programs on the web. How do you what's good for your site? Money can get used up very fast if your keywords are not optimized. It's possible to blow $1,000 dollars a day if your not careful. We offer assistance or total management of your pay per click advertising campaign. Just tell us how much you want to spend and we'll do the rest! Our service includes:
  • PPC Account Setup
  • Keyword Research and Selection
  • Ad Development
  • Landing Page Identification
  • Bid Management
  • Campaign Tracking and Reporting
  • Tracking ROI/Conversion
    We offer PPC management for Google Adwords, Yahoo, MSN, Ask and others.

    » Pos/Web Casting
    Get more sales by offering a web or podcast.

    » Affiliate Programs
    An Affiliate program offers monetary incentives for webmasters to drive additional traffic to your website. It's like having salespeople all over the web! Affiliates place a link advertising your product or service on their website. When a customer clicks this link and buys from your site the affiliate gets a commission.

    » Web Design/Editing
    Your website may need to be modified to accommodate better search engine placement. We offer full website design and programming services.

    » Hosting
    A web site lives on a computer known as a Web Server. This Server is constantly connected to the Internet and is accessible 24 hours a day, 7 days a week. Hosting is renting out space on this server. We recommend using our hosting services at least during optimization for quicker turn around.

    » Other Services
    We provide other web services including custom programming, secure certificates, credit card processing, and order faxing.

    SEO Marketing

    Since you found this website. We must be doing something correct with regards to our search engine optimization techniques.

    Like you, I searched all over the web for search engine optimization. However, a lot of the sites were bogus and very very expensive. I said to myself this is crazy! How does the average Joe without a big budget get his website listed and optimized in the search engines? Most normal people can't spend tens of thousands of dollars to get their website listed.

    This all started when I had one particular site which dropped off of google altogether. I said to myself "How do I get back on google?" So, I researched and researched and started following the techniques that I learned. I slowly increased my own rankings. It took some time but I got my website listed again.

    As I conducted this research I thought that it would be a good idea to to offer this service to help others increase their rankings. I thought, "I wish I could find a service that did this for a reasonable fee."As

    Please understand that this is not an overnight process. Search engines take time to re-index and other people such as yourself are also increasing their rankings on a daily basis.

    We offer a combination of the following services:

    • Keyword analysis
    • Website report analysis
    • Website design/modifications to support search engine optimization
    • Monthly site monitoring for engine placement
    • Search engine submission
    • Affiliate Programs
    • Seal Programs
    • Hosting
    • Pay per click Management
    • Search Engine Placement and Optimization Package:
    • Keyword Analysis
    • Website Analysis
    • Search Engine Placement
    • Link Popularity and Competitor Analysis
    • Search Engine Site Optimization
    • Search Engine Monitoring
    • Site Updates
    • Search Engine Placement and Optimization Package:
      • Keyword Analysis
      • Website Analysis
      • Search Engine Placement
      • Link Popularity and Competitor Analysis
      • Search Engine Site Optimization
      • Search Engine Monitoring
      • Site Updates


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    Bitochon is a Web Design Consulting IT company providing professional services in Custom Web Site Design, Graphic and Print Design, Web Application Development, E-Commerce, Internet Marketing, Search Engine Optimization and Business Intelligence serving New York, New Jersey, and nationwide.

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