- May 19, 2017
- Posted by: david
- Category: PPC, Search Engines
In today’s Internet world there are many search engines in addition to the large known ones that we hear about every day. At one time advertisers thought only those like Google and Yahoo and of course MSN were the only places to go to for Internet advertising if you wanted to receive the most visitors to your website. As time marches on more and more smaller search engines appear visible for advertising use.
The other thing that is often overlooked is the fact that certain search engines may not be the right ones for your business. Most people do ad campaigns on google because they hear it’s the most popular. They spend thousands of dollars only to blow their whole ad budget without any conversions and never realize that it may not be the right PPC for them. A perfect example: We had a client who spent three thousand per month on PPC and we realized that they did a whole lot better on MSN.
Don’t think just because a search engine is not as well known as the larger ones, that they are not useful or not visited. An example of a smaller search engine is Ad Brite.com boasting more than 3 million impressions a day on over 86 thousand sites. That is nothing to sneeze at. At Ad Brite and other smaller search engines, you can also manage your ad campaign, target your location and countries by way of keywords, or categories. Their and ad campaigns also support Text Ads, Banners, Full-page ads, BritePic, and Inline ads. There are many well-known business advertising at Ad Brite and other smaller search engines and that list would contain names familiar to you. These businesses are currently enjoying success with their PPC ad campaigns.
Many businesses do not realize the fact that in today business world they need the Internet as a means of advertising to help bring in revenue to allow their business to grow. Once a web design is created and becomes live, the next step is SEO (Search Engine Optimization in conjunction with PPC (Pay Per Click) to bring more visitors and therefore more business growth.