By David Adress
President, Bitochon Technologies
You have to get a website for your business if you want to establish its online presence. There is no way around it. The website becomes the pivot around which the other tactics and methods, including online marketing, work to ensure that you can attract your target audience on the internet. Yet, simply getting a website is not enough. You have to make sure that it is perfect for your needs and can be optimized. Google pays a lot of attention to the user experience of a website when determining its rankings. So, for online marketing success, it is imperative that your website is designed perfectly.
This is where you need to get professionals to do the job for you. Hiring the right web development service virtually guarantees that you will get the quality of services you are looking for. Professional web developers know what is required of a website and have the expertise and experience to deliver it. When working with a skilled website development company, you can rest assured that there will be no kinks with the website and that you won’t face any downtime. Unfortunately, not all web development services are made equal. You have to select the right one. Here are some tips you can use for choosing one:
Can They Provide Marketing Advice?
The main purpose of hiring a web development service is that you get a fully functional website that is free from any problems. However, it always helps if the company you hire can help you with marketing the site as well. Experienced web developers know what it takes to market a website and can provide you the advice and guidance you need. So, make sure you ask the companies you consider for hiring about this before making a final decision.
Will Your Ideas Be Considered?
Having a website for your business is essential from a marketing perspective. But, at the same time, it is important that it fulfills your needs. It is next to impossible for a developer to come up with a website that is exactly in line with what you are looking for without first consulting you. So, ask the web development services on your list whether your ideas be considered or not. If you get a ‘No’ as a response, it is a sign that you should probably look for a different company than the one you are currently checking out.
How Good Is Their Portfolio?
The company’s previous projects are a good indicator of what you can expect from them in terms of quality and efficiency. Ask them to show you their portfolio and the sites they have developed for other clients. This way, you will get an idea of the level of service they offer and what you can expect from them.
Is Their Own Site Any Good?
Perhaps the most reliable indicator of the level of quality offered by a web development company is its own website. Is their website easy to use? Did you find it hard to navigate from page to page? Was the web design boring? If the web development service is good, it is a given that their own website will be a masterpiece. So, if you get a great feeling going through their own website, it is a sign you have found the developer you were looking for.
Do You Get the Code?
This is something that varies from developer to developer and you can often negotiate for it. Oftentimes the development service won’t give you the code they wrote when developing your website. The best companies in the business don’t haggle about such minor issues and are more than willing to give you the code. After all, that is what you paid for.
What about Maintenance?
Even if a website has been designed and developed impeccably, there can be some issues that come up in the long run. Would you have to worry about them or will the development service take care of the maintenance? Since you are paying them for their services, it is only fair that you get regular maintenance as part of the package. In fact, some of the best web developers do provide maintenance to their customers. So, this is another factor you can consider when hiring one.
How Good Is the Customer Support?
Last, but not the least, you have to check the level of customer support you receive from the web development service. Would you have to wait 24 hours before your complaints are addressed? The best companies have round the clock customer support. You only need to give them a call or send an email stating the problem. Yet, some companies don’t offer strong customer support. You will notice that price isn’t mentioned as a factor for selecting the right web development service. The reason is simple: you only get one shot at making a website. Therefore, it is imperative that you get it right. Keep the abovementioned factors in mind and you will be able to select the right web development service.