By David Adress
President, Bitochon Technologies
What is link popularity and how does this help with search engine optimization? Link popularity is the total number of web sites that link back to your website. If you ever heard the term “It’s not what you know, but who you know”. The same principle applies to link popularity. The more people/links you know, the higher the popularity.
There are many formulas that go into link popularity algorithms. Although no one knows the exact formula the general consensus is it includes: text of link, number of links, relevance of link, and the popularity of the link.
Suppose you’re a New York based website design company and your link was for “NY hosting”. You would certainly get more points for a hyperlink that contained the words “New York Website Design”.Your hyperlink text should always be relevant to your website.
Relevance is another important factor. You would score more if your hyperlink was on a website that dealt with website design rather than a car wash site. The web design site would be more relevant to your type of site.
Lastly, is the popularity of the website. Let’s suppose I had two friends: Friend A is John my neighbor and friend B is the President. Wouldn’t I sound more important if I knew the president of the United States? I would instantly obtain higher recognition. In the Link popularity game you score higher points if those back links are from popular websites.
In summary, most of the major search engines factor Link Popularity into their relevancy algorithms. As a result, increasing the number and quality of your links can improve your search engine rankings. You can check your links by trying our link popularity tool.
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