Unlocking Keywords

A keyword is a general term describing any word that appears on a web page. A word or phrase that strikes you the most due to its relation to the site or content is most probably the said “key” word for the page/site.

Traditionally key words have been one of the most prominent determining factor in page relevance. Search engines scout out the keywords to determine a site’s relevance when ranking. A while back a search engine would simply tally up the amount of times a word showed on a page to figure its importance. The more times it was mentioned the more important it was determined. This was hardly fool proof because once word of this would get around designers would just repeat the same words over and over again on their site to raise their placement (a practice referred to as keyword stuffing).

Since this wasn’t an option search engines had to fins a more sophisticated technique. thus we have the system used today. First a search engine will track the overly repetitive words and count them to the site’s detriment, placing them as negative value to the site! This is in order to penalize those trying to fool the system.

Positive value is added for relative importance of words like placement on a page. The words in the title will carry greater weight than the words located way down in a footer. This is just an example of the many algorithms now used to ensure the accuracy of the search engine results. In addition search engines are constantly developing more efficient ways to more properly index. Codes have been introduced to give developers the opportunity to provide more information to secure their proper ranking.

For the website developer, how do we know which words will get us to the top? Relevance is our “key” word here. Try to choose words that have what to do with the information on your site. For example a site marketing baby carriages might use keywords such as baby, baby travel systems, strollers,etc. It is important to focus on where you place your keyword, as mentioned beforehand. A properly placed keyword will produce way more results than a random keyword somewhere on the page. Note though that both placement types are needed to properly maintain your site’s ranking. The object is for the search engine spiders to figure out your site’s theme during its “crawl”.

Keyword density refers to the percentage of times a keyword appears on a web page in ratio to the total number of words on that page. Keyword density is a factor in SEO used to determine if a page is relevant to a said keyword or phrase. To figure out your site’s keyword density, simply divide the number of times your chosen keyword shows up , by the total number of words in your content. Multiply this by 100 and you have our keyword density percentage. A safe figure is roughly between 10% -15 % and up to 25%.

It’s time for a bit of brainstorming. Pull out a pen and paper and write the most popular words relevant to the theme of your site. Try for words that will most probably be used in finding your site’s content. Now use whichever available web designing tools you have emphasize those words in your content. Either bold or underline the said words and work out the keyword density for each word. (obviously only in a case where the content has been successfully written and you are up to implementing good SEO). If no content has been created yet be aware of placement from the start! It is worth researching which sites are located through the most popular keywords. To see why the keywords are bringing up a certain result page and are the visitors to those websites converting at all or just browsing the information. This can help you develop a plan to direct traffic to your site instead. There are some tools available to help you test the strength of a given keyword. For example, Google Keywords Tool can provide relevant keywords to the terms you choose to enter.

Keywords are used to play around with for the benefit of your site. Take advantage of the many avenues available to successfully use and place them in your content. This is one of the essential parts used in determining placement on search result pages.



Leave a Reply