What is SEO?

What is SEO? Who is it for?

Search engine optimization (SEO) is a means of improving the visibility of a website or a web page in search engines. It improves the natural or unpaid searches by Internet visitors by hopefully moving the placement of the website or web page. The higher the site appears on the page and the more frequently a site appears in keyword search results, the more results, by way of visitors from different search engines, it will receive. Often viewings of any given website gives presence to the site.

SEO (Search Engine Optimization) is a means of Internet Marketing as it takes into consideration how search engines operate and what Internet Visitors are searching for. This is another way to promote your web design and assist your business to grow, whether it is a store front or an Internet Business.

Search Engine Optimization can be done alone or as a part of a broader Internet Marketing campaign by way of Pay Per Click as an example. SEO very often requires changes to your site content and some of these changes can be incorporated with a change in your web design. A web design should always be user friendly and easy to navigate.

Is SEO for your business? All business can benefit from SEO, after all if your site is lost in space, how can visitors find you and purchase your products or read your information.