By David Adress
President, Bitochon Technologies
2013 may well have been the most eventful year in the world of search engine optimization (SEO). The algorithms, updates and techniques were rolled out all through the year. Well, if you thought that the changes had stopped, think again. 2014 is poised to be as action-packed, if not more. Even if you plan to hire an IT company for Search Engine Optimization of your website, to stay on top of the game, there are a few things you need to know about SEO. Let’s look at some factors that will affect SEO in 2014:
Fewer Keywords in the Anchor Text
Anchor text has been an important component for SEO since the early days. It enables Google’s crawlers to pick up a website, something crucial for its ranking. However, a recent practice has been to add keywords into the anchor text. While using keywords is important, stuffing keywords in the anchor text is not. The best practice is to incorporate long-tail keywords in the anchor text, and that too only the most relevant ones. This way, you can rest assured that Google’s crawlers will pick up your website and you can make the most of your SEO efforts. When it comes to SEO, working smart is better than working hard.
Responsive Design Should Mean Better User Experience
There is an ongoing trend for webmasters to have their websites changed to a responsive design. In that case, their website can be viewed easily on any device, regardless of the size of the screen. This translates to a better user experience which is crucial for a higher search engine ranking. However, the focus is now on making websites mobile-friendly. The end goal seems to have gotten lost in the hype. The sole purpose of getting a responsive website should be to provide better user experience. If the user experience doesn’t improve, you aren’t going to gain much from the responsive website.
The Re-Rise of Social Media
Ever since Facebook became an online marketing hub, the importance of social media for SEO has increased. However, social media is now more important than ever for one major reason: Google+. The world’s leading search engine has spent over half a billion dollars on creating their own social network. To make a profit on their investment, it is crucial that they get more people to use it. Their strategy is to make social media, especially Google+ an important catalyst for SEO success. So, if you don’t have an account on Google+ yet, now is the best time to get one. If you don’t, you might lose out to your competitors.
These are some of the things that you need to know about SEO in the year 2014. Of course, SEO is a vast field and there are many factors to consider. Yet, these three are the basic things you should keep in mind. To make the most of your online marketing efforts, it is important that you get a professional SEO service on board. Benefit from the experience and expertise of the best companies that offer SEO in New York.