How Much Should You Spend on Website Design?

By David Adress
President, Bitochon Technologies

Perhaps the first question that comes to mind when a business is having a new website built is ‘how much is it going to cost?’ This is particularly true when it comes to small and medium-sized businesses. These businesses don’t have a huge budget to spend on website design and hence have to be a bit tight on the purse strings. Yet, that doesn’t mean you act frugally when having a website made for your business. The thing is that the website is going to be the online face of your business. The better it looks and works, the better the results it delivers will be.
Therefore, it is important that you spend wisely on website design in order to get the best website for your business.There are various factors that add up to the cost during development and designing of a website. Still, that doesn’t answer the question regarding how much you should spend on website design. There are a number of factors that impact the cost of web design. Let’s go over some of them so you understand better why you have to pay what you have to pay:

  • First and foremost, the experience and level of skill the website designer you choose will influence the price. The leading web designers have been in the field for many years and are experts at their job. Naturally, they charge top dollar for their services. At the other end of the scale are amateur designers who have only handled a few small projects. They aren’t in a position to demand big bucks as each new project is a learning curve for them.
  • Secondly, the features and components you want added to your website will determine the amount of money you have to spend on it. For instance, if you want more web pages, you will have to pay for them. Same goes for features like online shopping cart, landing pages and contact submission forms.
  • Thirdly, the scope of the project also determines its cost. This includes the features as well as the time it will take to get things done. In addition, if you are a picky client and want to talk to your designer on a daily basis, they are likely to charge you more than usual. At the end of the day, it comes down to the number of man hours that go into designing your website and giving it the final look.
  • Lastly, you have to take into account the needs of your business. What is the purpose for which you are having a website made? If it is purely for online marketing, you can make do with a simple design. But if you want to compete with the bigwigs and carve your own niche online, you have to make a decent investment. So, assess the needs of your business before you start budgeting for website design.

These are the main factors that influence the cost of website design. Keep these in mind to ensure that you don’t overspend or conversely, spend less than necessary on your new website. Make a wise investment and it will surely pay off in the long run.