Website DesignEvery website has its own personality. The best sites convey the message and give a personality to the company, person, or product. Our custom designs will establish the goal of your service or product message while also reflecting your business identity. Bitochon's custom website designs
- communicate the quality brand of your company's products or services
- make sure that visitors find the information they are seeking easily through simple navigation, quality content and visual communication
- provide a clear understanding of where a user is on your site at all times
- reflect the latest trends in web design
- work with the website as a whole (content, SEO, forms, etc.) to meet your business goals
Website DevelopmentThere are multiple steps in the website design and development process. From gathering initial information, to the creation of your website, and finally to maintenance to keep your site up to date and current. The typical steps we follow to design your site are:
- 1. Discovery
- 2. Planning
- 3. Design
- 4. Development
- 5. Testing and Delivery
- 6. Maintenance
Phase One: Discovery
The first step in designing a successful website is discovery, which is the gathering of information. Many issues need to be taken into consideration when creating the look and feel of your site.
This first step is actually the most important one, as we work to gain a thorough understanding of your company, your goals and even your dreams. This enables us to then determine how the website can be utilized to help you achieve those goals.
Our web designer will start by asking a lot of questions so we can understand your business and your needs in a site. Among the things to consider are:
Purpose: What is the purpose of the site? Do you want to promote a service, sell a product, provide information?
Goals: What do you hope to accomplish by creating this site? Probably the two most common goals are to make money or share information.
Target Audience: Is there a specific group of individuals that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your website. Take into consideration their age, sex or interests as this will be very useful in determining the best design style for your site.
Content: What will this target audience be looking for on your site? Are they looking for a particular product ... a service ... specific information ... online ordering?
Phase Two: Planning
Using the information gathered during the Discovery phase, we will put together a plan for your website by developing a site map.
The site map is a list of all the main topic areas of the website, as well as any sub-topics. This serves as a guide as to what content will be on the site and is critical to developing a navigational system that is consistent and easy to understand. The end-users of the site are your customers, the people who will be buying your products or services. A good user interface creates an easy way for your customers to navigate your site.
During the planning phase, Bitochon's web designer will help you decide what technologies (for example, interactive forms, Flash and e-ecommerce) should be incorporated into your site in order to achieve your business objectives.
Phase Three: Design
Once the site map has been developed, it is time to determine the look and feel of your website. Target audience is a key factor that must be taken into consideration. A site aimed at teenagers, for example, will look very different than one for a law firm or financial institution. During the Design Phase, it is important to incorporate elements such as your company's colors and logo to help establish your identity on the site.
Your Bitochon web designer will create one or more prototype designs for your web site. This is typically a JPEG image of what the final design will look like. You will be given access to a secure area of our website that is meant for our customers to view work in progress. Alternately, you will receive an e-mail with the mock-ups for your site.
Either way, we will allow you to follow your site as it progresses throughout the design and development stages. This provides you with an opportunity to voice your likes and dislikes about the site design.
Communication between both you and your designer is crucial to ensure that the final web site will match your needs and taste. It is important that you work closely with your designer, exchanging ideas and information, until you arrive at the final design for your site.
Phase Four: Development
The Development Phase is when the actual web site is created. At this time, your Bitochon web designer will take all the individual graphic elements from the prototype and use them to create a functioning site.
Typically the home page is developed first, followed by a “shell” for the interior pages. The shell contains the main navigational structure for the site and serves as a template for the content pages. Once the shell has been created, your Bitochon designer will take your content and distribute it in the appropriate areas on the site.
Elements such as Flash animations, e-commerce shopping carts and interactive forms are implemented and made functional during the Development Phase.
During this process, your Bitochon designer will continue to make your in-progress web site available to you for viewing so that you can make any suggestions and/or revisions. On the technical front, a successful web site requires an understanding of front-end web development. This involves writing valid XHTML/CSS code that complies with current web standards and maximizes functionality.
Phase Five: Testing and Delivery
At this point, your Bitochon web designer will test your web site. He/she will test for things such as the complete functionality of forms as well as viewing differences between different web browsers, thereby ensuring that your site is optimized to be viewed properly in the most recent browser versions.
Bitochon web designers are well-versed in current standards for web site design and development. The basic technologies currently used are XHTML and CSS. As part of testing, we will check to make sure that all codes written for your site are valid, which means that your site meets the current web development standards.
Once you give your final approval, it is time to deliver the site. An FTP (File Transfer Protocol) program is used to upload the files to your server. Once this has been done, the site should be put through one last run-through to confirm that all files have been uploaded correctly and that the site is fully functional.
This marks the launch of your site as it now will be viewable to the general public.
Phase Six: Maintenance
One way to bring repeat visitors to your site is to offer new content or products on a regular basis. Bitochon will be more than happy to continue working together with you, to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site.
If you prefer to be hands-on and update your own content, a Content Management System (CMS) can be incorporated into your web site. A CMS gives you the ability to edit the content areas of the web site yourself. You will have access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word) to edit existing content and/or add new pages and content yourself.