The Internet is a superb way to do business, just like millions of people from across the globe practically make a living each day on a virtual “marketplace”. Recently, I even came across an article that even described people selling real estate in a virtal game as well. Today, it has become possible to get a website designed by a professional web design company based in New York City for an individual/company based in Kalamazoo or anywhere across the globe through the internet. Most business corporations have a website that communicates their purpose of existence or is a part of their marketing collateral. The internet has become a heaven for resources and information because of the huge number of websites that exists on the internet. Ask yourself, any time your in need of something where is the first place you turn? Answer: The Internet!
So, how is a website designed?
Each and every website is designed according to the individual requirements that are communicated at the beginning of a project. Design concepts are discussed like layouts color schemes, and funcationality to be incorporated into the website. Some of the components that go into the building of a site are:
A simple page inventory or for a better word “sitemap”, is some type of document that outlines all or most of the pages for your site. Some have more details that indicate site flow, instructions and initiatives to be taken. The design entirely depends on the “purpose” for creating a website such as educating the visitors, to sell goods/services/both, exchanging communication or even entertain visitors. Every website is uniquely designed to create its own space.
A domain name is a URL (Uniform Resource Locator) with various extensions such as .net, .org, .info or .com through which visitors can visit your website. A domain name has to be registered first in order to get a website hosted on the internet. You can register a domain name correlating the purpose of your website by visiting ICANN’s (Internet Corporation for Assigned Names and Numbers) website.
Web Site Layout
A user-friendly website layout must be created while keeping in mind the nature of your business. It must facilitate easy and quick navigation for visitors to quickly scan through the website. The various categories, the number of pages involved and their sequence highly influence the creation of the website layout.
Home Page Design
The home page is where visitors land first and is often known as the “landing page”. The home page consists of navigation buttons, page header, page footer, graphics and website content. It represents the image of your website. The look-and-feel of the homepage and its theme influence the response activity of the visitors that visit your website.
The navigation buttons on the home page should be visually active such that they visually attract the user and encourage them to explore the site. Their location on the home page should be such that they are easy-to-find and they consistently remain at the same location on every other page as well. Generally, the navigation buttons are placed down the left/right margin, or across the top/bottom of the website home page and other pages, sometimes with drop down menus as well under the header.
Page Header and Footer
The page header is always located at the top of the page to create brand identification and it consists of the company name and company logo. The page footer is located at the end of the page which consists of navigation links such that visitors do not have to scroll back to the top of the page to navigate through the entire website.
The content depends on the nature of your business. Generally, information that is accurate, precise, presentable and highly useful is required to get it published on your website or anywhere on the internet. Remember, content is “King”.
Graphics designed either from a graphic designer or pictures edited should be placed such that they comprehend the theme and look-and-feel of the website. Too much of graphics will make your website load slower.
Trademark and Website Copyright Protection
Your website is an important part of your business. It is your image on the virtual “marketplace” and it’s important to make sure that you protect your website from copyright abuse by filing a trademark and copyright protection application.