By David Adress
President, Bitochon Technologies
Web design is an important factor for your internet marketing success. Regardless of how much time and money you spend on SEO, display advertising and other modes of online marketing, unless your website is designed properly, you will lose a large number of potential customers. The changes Google made to its algorithm over the past couple of years have made web design more important than ever. Without a topnotch design, your website cannot get to the top.
The quality of your website’s design has a direct impact on the volume of traffic and rate of conversion. These are the two key metrics you can measure the performance of your internet marketing campaign against. In other words, web design plays a key role in determining whether or not your online marketing efforts bear fruit. Hiring a firm that specializes in web design in New York will definitely help. Knowing some web design tips that make marketing your site easier is even better.
Good Website Navigation
Your website should be easy to navigate. There is no way you can get around this. In fact, it wouldn’t be wrong to say that navigation is one of the most important features of a website design. Good navigation simply means that visitors would find it easy to get around your website and find any pages they are looking for. It is not uncommon for designers to try and create a fancy design. It only complicates things and makes it difficult for users to navigate through your website.
Have clear labels and/or a navigation list that enables visitors to choose the pages they want to visit. Poor navigation, more often than not, drives visitors away from your website and they aren’t likely to consider visiting it again. Using a canonical structure is an effective way of improving your website’s navigation.
You have to make your brand memorable and easy to recall for the people who visit your website. This is only possible if you have consistent branding. For instance, if the logo of your business is printed on letterheads and business cards, the same logo should be used on your website as well. Not only that, you also need to maintain consistency of color and images.
Put yourself in the customers’ shoes: would you trust a brand that is not consistent? Most likely not. You cannot expect your visitors to trust you if you don’t have consistent branding.
User-Friendly Reading Patterns
The content you post on your website should be in a user-friendly reading pattern. You have to make it easy for the visitors to read the content. This means the content should be arranged from left to right and from top to bottom. Any other patterns and most people wouldn’t even bother going through the content on your site. The upper-left column is the area where the most important information on your webpage should be. Not only this improves user experience but also boosts SEO.
These are some web design tips you can follow to make your site perfect for internet marketing. Having these elements in order will ensure your site attracts maximum traffic and you stand a better chance of converting the visitors into customers.