9 Web Development Tips to Make Your Site Mobile Friendly

By David Adress
President, Bitochon Technologies

According to a recent study, 84% of Americans own mobile devices. Even though there are no exact figures showing how many of these devices have internet access but it is a safe bet that within a few years, the number of people with Smartphones and tablets will be more than those who use desktop computers.
As of now, the vast majority of websites are not suitable for mobile devices, taking between 20 to 30 seconds to load. They have been designed to be viewed on larger screens, those of laptops and PCs. If you want to stay ahead of the competition you need to optimize your website for mobile devices ASAP! Here are 9 tips to help you make your site mobile friendly.

1. Test Your Site

When developing a mobile version of your website, make sure to use tools such as MobilePhoneEmulator, mobiReady and W3C mobileOK Checker. These tools help you see how your site looks on a number of mobile devices from Android phones/tablets to iPhone/iPads.

2. Limit the Number of Images

Images that are too large or too many images both will make your website take longer time to load on mobile devices. This is frustrating for users, which is why if you are using images make sure that they are compressed for easy loading.

3. Give Contact Info & Directions

Most times when someone uses their mobile device, they are looking for directions or contact information. Always keep such info at the top of the homepage, making it easier to find. Also include a link to Google Maps that shows your address and gives directions to your location.

4. Touch Screen Design

Remember that mobile devices have smaller screens so make sure that the buttons and links are easily touchable with plenty of space between so users don’t get frustrated by accidentally touching the wrong links.

5. Avoid Lengthy Text Entries

Never make customers enter lengthy forms of text on mobile websites, it is tiring. Instead, use dropdown menus and choice lists to make it easier for the user to simply tap on their preferred selection.

7. Make Your Site’s Navigation Easy & Simple

Don’t make your mobile website’s navigation exactly as your regular website with lots of menu options and tabs. Only include relevant navigation options such us your contact page, directions page or menu/services page. Focus on what kind of pages the mobile user will care about.

8. Your Emails Should Be Mobile Friendly

In a study conducted by Constant Contact, more than 80% of Smartphone users check their email on their mobile devices and also that it is very important that the emails be mobile friendly. 75% of Smartphone users said they are likely to delete the email if they can’t easily read it on their Smartphone.

9. When Thinking Social, Think Mobile

According to Neilson Social Media Report, 40% of social media users access their accounts from mobile devices and this number is rising. Internet marketing in New York has become an integral part of every business/company’s marketing strategy. Keep your posts short and relevant; pique the user’s interest and curiosity so they can quickly enjoy them on their mobile devices.

Always hire a professional Website Development team to make your website mobile friendly.