- May 20, 2017
- Posted by: david
- Category: Website Basics
What type of website do I need for my business?
Whatever type of product you are planning to sell online, be it toys or bathing suits, a particular service or information, you should take into account that every website should be created basing on the requirements of the business it needs to develop further. The larger volume of targeted audience the website develops, the higher its sales will be; and more sales equal to greater profits. In general, a business survives on profits and wouldn’t exist without them. Ultimately, a business has its goals and objectives that are to be achieved by the end of the year.
It is clear that a business runs on a .platform., a system through which the employees help ensure its smooth run. The platform requires support at regular intervals, and the website must provide that support as regards growth and expansion of major corporations or big businesses. In terms of small and medium enterprises, on the other hand, the website must provide detailed information about the business, encourage offline practices, or implement the marketing strategies of the business.
All in all, every business aspires for growth and expansion with as little trouble as possible. Thus, it is the business size and nature that determine the type of website needed.
So, the most obvious question would be:
What type of business do you manage or run?
Do you run a crockery business or any other kind of business? Or, do you intend to provide services to customers worldwide through your website?
If you are running a business that sells a service, you would definitely want to market your services over the Internet. Obviously, you would want people to talk about your services by helping them achieve what they want. So, you might want to design your website like a brochure with a live-chat facility enabled or with a guestbook looking like an online diary to receive comments, suggestions and, most importantly, inquiries. This type of website is static in nature.
However, if you’re selling products, you would choose to place all kinds of attractive pictures with the description of the very product characteristic, prices etc., just like on e-commerce sites. You might want to make them highly visible to your consumers so that it would trigger sales and thus, profits. You’d also need to add multiple shopping features allowing the customers navigate through your website easily. Consequently, in this case your website would be dynamic in nature.
Moreover, your website might be another Wikipedia covering a specific niche where you would be willing to educate the visitors on a specific topic. Here, it is possible that you’ll have ads on your website for people to click on often, generating more profits for you in the long run. This would be a content-specific website needing regular updates. These websites require content management systems and thus are dynamic in nature as well.
What is more, the creation and design of a website depend on the nature of your business, too. So, if you’re selling a service, a static website will generally do, while if it’s an e-commerce website, it definitely won’t. Another factor is what you’re offering to your customers at the end of the day.
Yet again, if you were going to additionally serve your business partners, employees, investors, stakeholders and the media individually through your website, you would like to add user-specific features to keep them informed about your business according to their requirements. Every website has specific in-built features that contribute to its uniqueness; a good website makes visitors think they will grow as individuals or businesses with its help. Further on, while designing a website one should also keep in mind the four most important factors that count:
1. What is your business all about?
2. What are your long-term goals or future plans?
3. What do your customers want you to do in order to help them with what they want?
4. How do you plan to meet your objectives and goals?
There are other important questions as well that you must ask your self.
What do you plan to provide to your customers over a longer period of time so that you benefit continuously? How big is your business? What do your clients or customers want from you? What do they like about your business at most? What is your budget?
Every business runs from a set of clients it holds. So, ask yourself, what kind of targeted audience do you intend to attract to your website so that you meet your goals? And most importantly, how much of the client base are you comfortable handling?
Answering the above questions will help you in deciding on the exact type of website that would be most appropriate for the type of business you run. A website always comprehends a business plan and helps in achieving the goals, targets and aims/objectives of your business. Generally, most big business houses use a website as a presentation tool or even as an in-house communication tool whereas small businesses use websites as a marketing tool on the World Wide Web.
Finally, getting a smart website that suits your business needs, serves your customers without any hindrance, keeps marketing costs at bay, helps create a brand, generates sales and profits, and ultimately grows your business is what counts at the end of the day.