- May 20, 2017
- Posted by: david
- Category: Website Basics
A website is a collection or group of pages, pictures or videos that are put together and hosted on web servers which can be accessed via the computer, cell phone, or LAN. Website based businesses are more and more popular every day. There are several different types of website businesses available, there are Online Information Businesses, Online Retail, Online Services Businesses and Auction.
You can make money from websites by having blogs, content sites, directory sites, business websites, affiliate sites and much, much more. The goal is to get as much business from your website as you possibly can. There are a few websites that don’t make any money and those people are not in it for the business aspects. They may just be a web page like you see on MySpace.
If you are the owner of a business and you are looking for business a great way to advertise is by putting up a website. This website should have your exact company name in its domain, this way customers can find it a lot easier. Then you will want to have a website so perfect that you can find everything that your company sells. For example, if you have a business that sells pool supplies then you want to have everything that you sell from your brick and mortar business on your website. You want your customers to have everything available to them on the web as you would as if they walked into your store.
Now, if your business is based solely on the internet and there is no brick and mortar store, you may have a harder time getting traffic and customers. If you are a brand new site that sells goods or offer services then you want to get the word out about your site. But how do you do that? There are many ways to generate traffic. But you really have to understand that this does not happen overnight. It takes time and a lot of hard work.
You will have to do some website promotion to get your site noticed. This could mean listing your website in one of the hundreds of directories found on the web. Or you may have to do a lot of promotion on blogs and different forums. Sometimes when a website is not making enough money it is very important to find out why. Some people may try to use a Search Engine Optimization in order to get more traffic to the site. But website owners will tell you that it may not be enough.
Another reason why a website is not enough is Demographics. This is an area that most people do not think of when they are developing a website. When web developers create a website then tend to create a website for the country only. You can tell that on certain sites because they are only available in one language only. If you want to have your site seen around the world, they cannot understand what the website says so you have to make your website available in more than one language.
Another problem with website design is availability. You have to remember also in some countries there is no high speed internet and people are using broadband or dial up so they may not be able to access your site because of all of the information that you are putting on your site.
When you have a website you have to be careful about what you are putting on your site, you really only want to put on your site only vital information. You don’t want information of good that don’t sell. You want to try to cater to the entire world and not just your own country. If your website is only in one language and you are looking to expand globally then you really should see which languages are most popular on the web and see which countries you can benefit from and then redesign your site to attract other users from all around the world.
Another reason why a website is not enough is based on hearing and vision impaired people. If you have a website that deals with videos then the visually impaired people you are not going to get a lot of traffic. The same goes with any audio you may have because the hearing impaired cannot get the benefits from your site either.
So it is best that when you design a website to make a list of everything that we covered here plus some things that you could think of. If you want the ultimate website then you really have to take in handicaps, locations of other countries and languages. You want to also make sure that your website is age appropriate. If you have questionable materials that you don’t want underage kids to see then you have to make sure your website doesn’t offend anyone and you don’t want anyone who is not supposed to be on your site.
You want to make sure also that if you have a product site that you have an SSL lock to prevent your customers’ identities from being stolen. Identity theft happens more on the web than it does via regular mail these days and you want to protect your website as well as protect those people who shop there too. Especially around the holidays, when people are not checking to see if the site is secure, do what you can in order to ensure the customers information.
Once you have considered all of these things you can put together a really great working website. So when we say a website is not enough, we mean that a plain old website with information or goods it won’t do. You need to take into consideration the many factors that we have laid out for you. Once you have designed a user friendly for all website then you can start to see some money come in. Even the slightest changes can turn a website around.